Sponsorship

Emirates and Olympique Lyonnais (OL) revealed the club’s new jerseys for the 2020/21 season during a friendly match against the Glasgow Rangers FC in Groupama Stadium on Thursday, July 16 night as part of the Veolia Trophy. Much awaited by Lyon fans, the 2020/21 Home jersey by adidas is the …

Audi of America and Major League Soccer unveiled a national television commercial to officially kick off the return of the League’s milestone 25th season and the second season of “Audi Goals Drive Progress,” a league-wide, multi-year initiative to elevate the game of soccer in North America by supporting MLS club …

Real Madrid and Legends have announced the launch of a comprehensive multi-channel retail programme. The agreement will include a new official online store, the reopening of three official stores in Madrid and a new flagship store at the Santiago Bernabéu stadium. The club’s collaboration with Legends, a premium experience company in merchandising, …

Feet ‘N’ Tricks International, the organisers of the Freestyle UNLOCKED Africa 2020 has announced MTN as the headline sponsor for the fourth annual games. Valentine Ozigbo, the Chairman of Feet ‘N’ Tricks International, in a press statement on Monday, July 6, 2020, revealed that the telecommunications giant will be the …

FC Bayern Munich is committed to sustainability! Last week, FCB executive board chairman Karl-Heinz Rummenigge, executive board member Oliver Kahn and AUDI AG board member for sales and marketing Hildegard Wortmann officially unveiled a plan to construct 38 charging points at the club training ground on Säbener Strasse. These are …

Online broker flatex was announced as Borussia Mönchengladbach’s new main sponsor starting July 1, 2020 with their logo set to feature on the front of the Foals’ kits. A three-year deal has been reached with the Frankfurt-based company running until June 2023. “We’re delighted to have agreed this contract with …

HARFID, a medium-sized owner-operated construction and project management company, will become Schalke’s new sleeve sponsor for the 2020/21 season. HARFID’s partnership with Schalke began in 2018, and was the sleeve sponsor for Schalke’s 2019/20 DFB-Pokal season. With the new sponsorship, HARFID have become a premium partner of the Royal Blues. …

Chelsea Football Club has announced that as of on July 1, mobile network Three is their new principal shirt sponsor. As the newest team member, Three is keen to help connect Chelsea FC more than ever before and hopes to be more to you than just a logo on a …

Paris Saint-Germain and Fanatics, the global leader in licensed sports merchandising, have announced a ten-year e-commerce, manufacturing and licensing deal in one of the most comprehensive and ambitious sports merchandising partnerships ever created. The deal is a massive expansion and extension from the previous e-commerce only arrangement between the two …