Sponsorship

Chelsea FC announces Three as new official shirt partner!

English Premier League side Chelsea FC on Friday announced connectivity company Three as their new official shirt partner starting next 2020/21 season. The partnership brings together a Premier League football club and a premium brand in connectivity, with both aiming to build towards headline-grabbing success in 2020. It is, appropriately, …

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Norwich City FC sign new partnership with Pyynikin Brewing Company!

English Premier League side Norwich City FC has announced a new Regional Partnership with Pyynikin Brewing Company at the British Embassy in Finnish capital Helsinki. As a part of City’s on-going international strategy to expand the Canaries brand throughout Finland, the Club and Pyynikin Brewing Company will produce and retail …

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Apollo Tyres and Manchester United launch ‘United We Play’ programme!

Leading tyre maker, Apollo Tyres, the Global Tyre Partner to Manchester United, launched the United We Play programme to encourage young football talent from across the country. Talented kids will be trained by the Manchester United Soccer School (MUSS) coaches, with the best performers receiving once in a lifetime opportunity …

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Felix Magath named head of FLYERALARM Global Soccer!

The FLYERALARM Group today announced that they are bundling their sports and sponsorship activities in football under a new roof and as head of FLYERALARM Global Soccer they have appointed the experienced international football expert Felix Magath. Magath is taking on his new role with immediate effect and is now …

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FC Barcelona & FBS sign new global partnership agreement!

FC Barcelona and FBS have reached a new global partnership agreement, whereby the broker specializing in Forex trading is to become the soccer club’s Official Trading Partner for the next four years, through June 30, 2024. This partnership will be a boost to Barça’s global commercial strategy, as part of …

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France’s Ligue 2 and BKT sign major naming agreement!

France’s Ligue de Football Professionnel (LFP) today announce a new, important partnership agreement with India’s BKT, a major player in the world of off-road tires. After meeting on Wednesday, January 15, the LFP validated a major naming agreement between Ligue 2 and BKT. From the start of the 2020/21 season, …

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Bayern Munich and Audi extend contract until 2029!

The German record Bundesliga FC Bayern Munich champions and Audi, the Ingolstadt-based premium automobile manufacturer, have been working together for 17 years, and have now extended their contract – which was originally due to run until 30 June 2025 – by a further four years until 2029. Audi thus remains …

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Manchester City agree global partnership with Midea!

English Premier League champions Manchester City has announced a new global partnership with the world’s number one consumer appliances producer Midea. Midea will be present around the Etihad Stadium on key matchdays over the coming months through integrated branding and activations. The home appliance giant is also planning to develop …

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Liverpool FC announces multi-year partnership with Nike!

Nike, the world’s leading footwear and apparel company, will become Liverpool Football Club’s official kit provider beginning in the 2020-21 season as a multi-year agreement is announced. As official kit supplier, commencing June 1, 2020, the agreement will see Nike outfitting the men’s, women’s and academy squads, as well as …

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