Sponsorship

UEFA has announced today that Lidl has signed a multi-year agreement to become an Official Partner of UEFA EURO 2024 and the European Qualifiers to UEFA EURO 2024. A long-time sponsor of various sporting competitions, this is the first time the food retail company headquartered in Germany will partner with …

UEFA is proud to announce that PlayStation has become an official partner of UEFA Women’s Football, starting from the current season, and running until 2025. Expanding its partnership which started in 1997 with the UEFA Champions League, the three-season deal means PlayStation will sponsor the UEFA Women’s Champions League, UEFA …

FC Bayern Munich and its long-standing partner Allianz have extended their cooperation by another 10 years until 2033. The Munich-based insurance company has been by the German record champions’ side since 2000, most visibly as the naming rights sponsor of the Allianz Arena and the shirt sponsor of the women’s …

Chelsea Football Club is excited to announce the continuation of the partnership with Cadbury, part of the Mondelēz International brand family. Since 2020, Cadbury have been working with Chelsea to deliver generosity-focused community initiatives, driven by their shared values and belief that there is a ‘glass and a half in …

The company, leader in consumer electronics and the world’s second largest LCD TV brand, has signed an agreement with the RFEF until 2026. TCL, the leading consumer electronics company and the world’s second largest LCD TV brand, has signed an agreement with the Spanish Football Federation (RFEF) to sponsor the …

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and Scotiabank today announced the renewal of their wide-ranging sponsorship agreement, serving as the Title Sponsor for the 2023 edition of the Scotiabank CONCACAF Champions League which kicked off on March 7. The agreement also secures Scotiabank as a …

Real Betis Balompié and Corpay Cross-Border have signed an agreement through which the financial company will the Club’s official FX payments provider. This agreement is until June 2025, and Corpay’s logo will be displayed on the first team training kits. The new Green and White sponsor will work side-by-side with …

A proud partner of Manchester United, Kohler is excited to launch its third annual campaign to raise awareness of the critical need to address water access, quality and conservation, and broaden public understanding around the water crisis that affects up to 2.2 billion people globally, according to the World Health …

Liverpool FC is delighted to continue its journey with Expedia, one of the world’s largest full-service travel sites, re-signing the travel company as a principal club partner and official shirt sleeve sponsor for both the men’s and women’s team for a further four years. Throughout the partnership, Expedia has worked …