Sponsorship

Tottenham Hotspur and AIA Singapore can today announce the launch of Grant A Wish with AIA Better Lives Fund – a charity shirt initiative aimed at raising funds for good causes in Singapore and the Club’s Foundation. Players will wear special edition shirts, featuring the AIA Better Lives Fund logo, …

West Ham United have announced an extension to its partnership with EVA Air as their Official Airline Partner. Since the inception of the partnership in 2018, EVA Air and the Club have worked closely to develop engaging player content and fan experiences, including offers and flight giveaways. The extended partnership …

Only last week, the two season long relationship between East Bengal Club and Shree Cement ended on a sour note with Shree Cement returning the sporting rights to the club. Shree Cement explained the step in a press release, “Shree Cement Limited (SCL) has now decided to terminate its sporting …

CUPRA, Australia’s newest car and lifestyle brand, is teaming up with Football Australia to support the professional development of men’s and women’s football in Australia. Announced following the Matildas’ friendly against New Zealand last night, CUPRA becomes the official automotive partner of the men’s Socceroos and women’s Matildas national teams …

Cazoo, Europe’s leading online car retailer and Lille Olympique Sporting Club (LOSC), the former winner of the 2021 French Football Championship of Ligue 1, today announced that they have signed a multi-year agreement. From the start of next season, Cazoo will become the main partner and new shirt sponsor of …

French giant Paris Saint-Germain and GOAT, the global platform for the past, present and future, today announce a major multiyear global partnership that will see GOAT become the new official sleeve partner of the club. In addition to GOAT’s presence on the sleeve of the club’s men’s first team shirts, …

After a successful recruitment drive, two Manchester City fans have been selected to become GOAL’s Trainee Man City India correspondents. This will give them a once-in-a-lifetime opportunity to work with GOAL and cover Pep Guardiola’s men from close quarters until the end of the season. They will be mentored by …

Cazoo will become the new main partner and shirt sponsor of SC Freiburg. The partnership between the club and the leading online car retailer will start at the beginning of the 2022/23 and last for several years. As the new main partner and shirt sponsor, Cazoo will have a wide …

Xero, the global small business management platform, has been named as a FIFA Women’s Football Partner under FIFA’s new commercial partnership structure that will come into effect in 2023. The global partnership will cover the 2023 FIFA Women’s World Cup – Australia & New Zealand, as well as the 2024 …

AC Milan and Konami Digital Entertainment B.V. have announced a long-term partnership that will see KONAMI become the first Official Training Wear Partner in the Club’s history, and one of the Rossoneri’s Principal Partners from July 1, 2022. From the beginning of next season, KONAMI’s eFootball logo will feature on …