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Global sports brand PUMA and Italian Serie A side AC Milan have released their first streetwear collaboration together, where Milanese heritage and proud footballing tradition were combined for a limited drop of footwear and apparel.
The capsule, designed as much for the terraces as it is for the street, marks a new chapter in the long-standing partnership between PUMA and AC Milan. The campaign features long-time PUMA ambassador, FIFA World-Cup winner, and current AC Milan striker Olivier Giroud whose strong professionalism, sense of fashion, and natural panache suit the collection to a tee.
The new streetwear capsule collection has been inspired by the next generation of AC Milan fans and it mixes the tradition and style of an iconic football club and a city worthy of its “fashion capital” status with modern design, underlining the Club’s innovative spirit and vision, which has future generations at its heart.
Traditional training garments such as nylon waterproof coach jackets and track pants are overhauled and rendered as timeless items for the street by interlaying jersey linings, scarf-like patches, and unique AC Milan-inspired color palettes. Accompanying them are premium-knit french terry hoodies, cotton tees, and two custom PUMA Suede Classic XXI trainers.
