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German Bundesliga side RB Leipzig has extended their successful partnership with Volkswagen AG and Porsche Leipzig GmbH for another three years. The sponsorship agreement, which has been ongoing since 2014, was extended for a further three years until June 30, 2021. The two companies thus remain mobility partners of the Leipzig Bulls.
While Volkswagen primarily uses the advertising rights of the contract and, together with its regional trading partner Volkswagen Automobile Leipzig, looks after the vehicle fleet for the players, officials and the office of RB Leipzig, Porsche’s commitment is above all a commitment to Leipzig as a business location the workforce has now grown to over 4,100 employees.
Above all, Porsche Leipzig places the social commitment at the location in the center of the partnership. From the beginning, the company and the association cooperate under the motto “Turbo for talents” in the field of youth promotion. In addition to the “Leipzig Quarterfinals”, an annual junior tournament, in which numerous young people from the entire region have already participated, Porsche also supports the football school of RB Leipzig and is particularly involved in the participation of children from socially disadvantaged families.
