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FC Internazionale Milano have announced that they have signed a new partnership deal with Ria Money Transfer, a brand that forms part of the Euronet group and that is a world leader in cross-border money transfers.
This new agreement will help to increase the visibility of the Ria brand in Italy and on the international level, making the most of Inter’s extensive global community, with more than 500 million fans across all continents. This widespread Nerazzurri fanbase fits perfectly with the global significance of Euronet’s money transfer brand, which operates in more than 180 countries.
The two brands also share in their core value of openness to the world: the international nature of the club and its commitment to outreach beyond Italy has been part of Inter’s DNA since 1908, while Ria’s principal goal is to help its clients, most of whom are far from home, build a better future.
Alessandro Antonello, CEO Corporate di FC Internazionale Milano, said, “It’s with great pleasure that we welcome Ria Money Transfer into the Nerazzurri family of partners. We are really pleased to see a global brand that is so important in the world of international football decide to join together with our club to increase its visibility in Italy and beyond. This agreement allows us to collaborate with a company that, like us, is founded on the value of openness towards others. It is a source of great pride.”
Juan Bianchi, CEO del segmento di trasferimento di denaro di Euronet, said, “We are proud to partner with such a historic and successful club. This collaboration is a natural fit, given the similarities between Inter’s history and ours. Euronet’s money transfer segment is founded on values of openness, passion and teamwork, and we work hard to help our clients, who are often far from home and their families, access a better future.”
Thanks to the partnership, Ria will feature on the pitchside LED advertising boards during Inter’s Serie A and Coppa Italia home games, on the club’s various digital platforms and through further initiatives that will be unveiled over the course of the season.
