adidas announces that the Official Match Ball of the 2022 FIFA World Cup will feature new connected ball technology, which will be used to enhance the VAR system by providing an unprecedented level of data and information to match officials for making faster and more accurate decisions on the biggest …
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In 2020 the entire world went into a COVID-19 pandemic lockdown. Many football tournaments, including FIFA’s, went on hiatus. This meant that 200 official footballs due to be used during matches, and 2,000 mini football for promotional purposes, remained unused. In 2021, FIFA, with sustainability in mind, was looking for …
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A strong one-two from the Germany national teams: Tonight (from 8.45pm, live on ZDF), the DFB team headed by national coach Hansi Flick will play in Munich in the classic against England in the DFB Women’s UEFA European Championship jerseys from partner adidas. The squad led by captain Alexandra Popp …
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Major League Soccer and adidas are once again raising awareness and inspiring action surrounding the impact of marine plastic waste by featuring customized Primeblue uniforms made from a high-performance recycled material and Parley Ocean Plastic. The jerseys will be worn on field by MLS clubs May 27-29. Committed to taking …
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As we approach World Oceans Day on June 8, adidas and its longstanding partner Parley for the Oceans is once again encouraging the global sporting community to turn activity into action and Run for the Oceans in 2022. For the first time, new activities have been introduced to the challenge, …
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FC Bayern Munich together with their partner adidas has today unveiled its new home shirt for the 2022/23 season. Classic club colours are combined with a modern striped concept. The white strip details add a new look to the plain red shirt, while white edges on the collar and sleeves …
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Today, adidas and Juventus FC reveal the club’s 4th kit, designed in collaboration with legendary Brazilian street artist, Eduardo Kobra. Together, the partners look to extend the borders of the sport and build connections with the realm of art to celebrate a more diverse and inclusive world. Kobra, born and …
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The Germany women’s national team’s new home and away kits have been revealed by the DFB’s partner adidas. The DFB-Frauen will wear these kits at the 2022 UEFA Women’s European Championship in England. In contrast to the classical white home jersey, the away kit has an eye-catching mint-green design. In …
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Al Rihla has been revealed by adidas as the Official Match Ball for the 2022 FIFA World Cup – Qatar. The 14th successive ball that adidas has created for the FIFA World Cup is designed to support peak game speeds, as it travels faster in flight than any ball in …
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Arsenal Women have been blazing a trail in the game for decades, and the Gunners are now proud to present the first-ever collaboration between adidas by Stella McCartney and a women’s football team. Designed to celebrate Arsenal Women on and off the pitch, the collection is bold, expressive and made …
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