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As the UEFA EURO 2016 moves into the Final, adidas today unveiled a “First Never Follows” projection on to the façade of the famous Arc de Triomphe monument in the centre of Paris, featuring legendary France midfielder Zinédine Zidane and rising star Paul Pogba. The projection onto one of the …
Read More »adidas & Juventus present the new 2016/17 Away Jersey!
Drawing inspiration from the club’s own tradition, the new away kit was designed to emphasize the tight bond between Juventus and Italy and to recall the blue jersey worn during the UEFA Champions League in 95/96 season. Hence the idea of the blue colour for the away jersey with a …
Read More »VIDEO – adidas: Paul Pogba: Pogboom!
Paul Pogba’s first UEFA Euro 2016 goal against Iceland helped send the hosts France to the semifinals. As adidas says, First Never Follows
Read More »VIDEO – adidas: Mesut Özil – First Never Follows!
Germany’s king of assists, Mesut Özil, stars in the latest First Never Follows film launched by adidas today, ahead of his country’s quarter-finals clash with Italy at UEFA EURO 2016 TM. Özil once again proved himself to be a regular provider for his club with 19 assists in all competitions …
Read More »VIDEO – adidas: Renato Sanches – No Weakness!
Under the eyes of a football legend – Zinedine Zidane! First driven goal with the weaker foot. Cool under pressure from the spot. Portugal’s Renato Sanches is the rising star of UEFA Euro 2016.
Read More »VIDEO – adidas: Spain: First Never Follows!
When you’re the reigning UEFA Euro champions, there’s no need to imitate. Spain’s path to first begins tonight in their pre-quarterfinal against Italy!
Read More »VIDEO – adidas: Ivan Rakitić – Cheeky!
Croatia’s Ivan Rakitić had unlocked the first cheeky chip of the UEFA Euro 2016 in his nations match against the Czech Republic in the group stage.
Read More »Zinedine Zidane to Award adidas Stars with ‘Firsts’ during Euro 2016 Knockout Phase!
As UEFA Euro 2016 moves into the knockout phase, adidas today unveiled the latest “First Never Follows” film in which legendary midfielder, Zinédine Zidane, is given the power to award ‘Firsts’. Throughout the tournament, adidas has awarded Firsts to players who break new ground in the competition, from Gareth Bale’s …
Read More »adidas launch UEFA Euro 2016 Fracas ball at Paris party!
adidas hosted an exclusive event, a Fracas ball launch party, at the Cité de la Mode in Paris to launch the Fracas ball which will be used in the UEFA Euro 2016 knockout stages in France. Bosnia-Herzegovina midfielder Miralem Pjanic, who has just signed for Italian champions Juventus FC from …
Read More »VIDEO – adidas: Gareth Bale – Legend Status!
Legend status: Unlocked! After three goals in three games, Gareth Bale led Wales to a first place finish in their Group B in the nation’s first appearance at the UEFA Euro 2016.
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