As UEFA Euro 2016 moves into the knockout phase, adidas today unveiled the latest “First Never Follows” film in which legendary midfielder, Zinédine Zidane, is given the power to award ‘Firsts’.
Throughout the tournament, adidas has awarded Firsts to players who break new ground in the competition, from Gareth Bale’s 30 yard free-kick to Manuel Neuer’s fingertip save against Ukraine. As the spotlight on adidas’ star players increase, Zidane will now be the gatekeeper for awarding these Firsts moments.
Zidane is one of the most decorated players of all time and knows exactly what it takes to win, most recently becoming only the seventh person in history to win the UEFA Champions League as both a player and a coach. Now, he will be watching the closing stages of this summer’s tournament and making the ultimate decision about whether what happens on the pitch is worthy of First status. For each First moment, the player in question will be awarded with special badges on adidas’ social media channels.
The “First Never Follows” film, narrated by a young football fan, recounts some of Zidane’s most iconic moments on the pitch, including winning the FIFA World Cup and UEFA European Championships for his country, as well as scoring one of the all-time great goals in the final of the UEFA Champions League for Real Madrid.