Tag Archives: PepsiCo

UEFA has announced today that PepsiCo has renewed its UEFA Champions League partnership for the 2024–27 cycle. A competition sponsor since 2015 as well as a global sponsor of UEFA Women’s Football, PepsiCo is the first UEFA Champions League partner of the new three-year cycle. The agreement aims to broaden …

Frito-Lay North America becomes third North American Regional Supporter of the 2022 FIFA World Cup – Qatar; Promotional activities to bring FIFA World Cup-branded snacks to households across the North and Central American region, including 23 markets such as the USA, Canada and Mexico, to name but a few; Shared …

PepsiCo Germany and Eintracht Frankfurt will be forming a strong duo in the heart of Europe from next season. The legendary American company with German headquarters near Neu-Isenburg and the Bundesliga club have agreed on a premium partnership with a minimum duration of five years. Varied offering from PepsiCo at …

UEFA and Pepsi can reveal that award-winning global superstar Marshmello will headline this year’s UEFA Champions League final opening ceremony presented by Pepsi. The platinum-certified artist/producer known for smash hits ‘Happier’, ‘Silence’ and ‘Friends’, will deliver an epic virtual performance on Saturday, May 29 that precedes one of the world’s …

PepsiCo has today, December 1 announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship with the competition. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023. “PepsiCo has been a UEFA Champions League partner since …

Ahead of the UEFA Women’s Champions League final on August 30, PepsiCo has announced a multi-year partnership with UEFA Women’s football. The deal will run until the summer of 2025 and will sit alongside its current sponsorship of the UEFA Champions League. “The popularity of and interest in women’s football …

#FORTHELOVEOFIT — UEFA and Pepsi have announced Imagine Dragons as the musical talent to perform live at the 2019 UEFA Champions League Final Opening Ceremony presented by Pepsi. The Grammy Award-winning rock band known for smash hits including ‘Believer’, ‘Radioactive’ and ‘Thunder’ will take the stage minutes before kick-off at …

#LOVEITLIVEIT – UEFA and Pepsi® have announced Dua Lipa as the music artist performing at the 2018 “UEFA Champions League Final Opening Ceremony presented by Pepsi.” The multi-award winning, ‘New Rules’ singer will take to the pitch to help fans in every corner of the globe celebrate their love of …

PepsiCo yesterday, February 6 announced the extension of its partnership with the prestigious UEFA Champions League for a further three years. Six of PepsiCo’s leading global brands will support the competition through the 2021 UEFA Champions League Final, with the Pepsi trademark including Pepsi MAX, Lay’s and Gatorade continuing to …