Tag Archives: Sponsorship

Major League Soccer (MLS) and Audi of America announced a multi-year extension of their partnership. With the highest percentage of millennial audience of any major U.S. sport, the partnership with MLS enables Audi to combine its commitment to innovation and technology to engage fans, raise the profile of the game …

SBOBET and Borussia Dortmund have agreed to a two-year agreement, making the Celton Manx operated sportsbook the German Bundesliga club’s official betting partner in Asia. In a landmark deal for the football betting industry, SBOBET and BVB’s partnership will kickoff at the start of the 2018/19 Bundesliga season. The agreement …

In the sign of its historic partnership of Italian football, TIM announces the renewal of the sponsorship of Italy’s Lega Serie A football championship until 2021. Over the next three seasons TIM remains the Title Sponsor of the Italian top football championship and of all the “Primavera” competitions organised by …

Acronis, a global leader in cyber protection and hybrid cloud storage that is currently celebrating its 15-year anniversary, has formed a new technology partnership with Arsenal FC. The partnership, which was announced at a media event during Arsenal’s pre-season tour to Singapore, will see the Swiss-Singaporean company provide data protection …

Hyundai Motor has announced a multi-year partnership with AS Roma, becoming the global automotive partner of the Italian Serie A club. The Hyundai logo will be presented on the back of the famous red and gold jersey in all domestic competitions from next season until 2021. Representing the first time …

iSportconnect, the world’s largest global private network of sport business executives, has announced a new partnership with Hookit, the pioneer in sponsorship valuation. As the world’s leading single-source platform for quantifying sports sponsorship value across all forms of media, Hookit works with brands and rights holders to expand their sponsorship …

Qatar Airways and Boca Juniors have revealed the top Argentinian football club’s new jersey featuring the airline’s logo. The award-winning airline signed an agreement in May to become the official Jersey Sponsor of Boca Juniors through the 2021/22 season. The Boca Juniors jersey proudly features Qatar Airways’ logo prominently on …

Nexen Tire, a leading global tire manufacturer and the Official Tour Partner of Manchester City Football Club (Manchester City) has announced that the company is officially sponsoring the 2018 International Champions Cup (ICC) in the United States for the second consecutive year. The 2018 ICC, which began on July 20, …

10Bet, one of the world’s fastest growing online sports betting operators, has signed a major three-year partnership agreement with English Championship side Blackburn Rovers FC, becoming the club’s Official Principal Sponsor. As the main partner of one of England’s longest-established football clubs, 10Bet’s new visual identity will feature on the …

Global smartphone brand Vivo of China, wrapping up its sponsorship of the 2018 FIFA World Cup in Russia, joined the music performance of the Official Song to witness this memorable and extraordinary moment with all football fans. With the FIFA World Cup Official Song ‘Live it Up’ performed by Nicky …