AS Roma and the Toyota Group, AS Roma’s Main Global Partner, alongside the Toyota, Lexus and KINTO brands, have teamed up to create some valuable initaitives for the benefit of Giallorossi fans and the local community.
The project’s name is ‘Unstoppable’. It puts the Giallorossi community at its core, with the desire to offer a transport service in line with the values of sustainability and inclusiveness that AS Roma and Toyota Motor Italia share.
Starting from Roma v Empoli, the “Superiamo gli Ostacoli” project will make use of Toyota vehicles and Kinto services to allow even more Giallorossi fans to fulfil their desire for Roma, thanks also to the valuable collaboration of the Protezione Civile Arvalia.
The service includes free transfers to the Stadio Olimpico on board vehicles provided by KINTO for fans with disabilities and volunteers from the association, who will accompany them, offer assistance throughout the match, and organise their return journey home.
Through this partnership, KINTO, the Group’s Global Mobility Brand and AS Roma’s Mobility Service Provider, will supply the club with a fleet of vehicles suitable for transporting people with disabilities to all home matches this season. In addition, most of the cars that make up the fleet are equipped with Full Hybrid technology, which guarantees high performance combined with extremely low fuel consumption and CO2 and pollutant emissions (NOx emissions around 90% lower than the legal homologation limits) which during 50% of their usage emit zero emissions in the city, helping to make people’s journeys more sustainable.
“We are proud to support AS Roma in this initiative for the benefit of their fans and of value for the entire local community,” said Mauro Caruccio, CEO of Toyota Financial Services Italia and CEO and Chairman of KINTO Italia. “Offering an inclusive and sustainable mobility experience allowing everyone to move around safely and without barriers is a fundamental part of our ambition, which has been found in the partnership with AS Roma, a club that is always attentive to issues relating to social responsibility and sustainability, and committed to improving its fans’ lives.”
The ‘Unstoppable’ project’s societal contributions go beyond matches at the stadium. The fleet of Toyota vehicles provided by KINTO will also be made available to the volunteers in the Protezione Civile Arvalia to carry out a series of activities and useful social services for the residents of the city.