Business of Football

Cazoo will become the new main partner and shirt sponsor of SC Freiburg. The partnership between the club and the leading online car retailer will start at the beginning of the 2022/23 and last for several years. As the new main partner and shirt sponsor, Cazoo will have a wide …

Soccerex will follow up on their recent Americas event in Miami – the most successful event the industry has seen since the return from Covid-19 – with a European instalment this September, once again providing unparalleled networking opportunities and industry leading content to more than 1,500 senior decision makers who …

Xero, the global small business management platform, has been named as a FIFA Women’s Football Partner under FIFA’s new commercial partnership structure that will come into effect in 2023. The global partnership will cover the 2023 FIFA Women’s World Cup – Australia & New Zealand, as well as the 2024 …

Macron consolidates and expands its presence in the African market. The Hero Company is the new technical partner of Canon Sportif de Yaoundé, Cameroon’s most successful football club. From the end of April, the red and green team will play on the field with technical garments supplied by the Italian …

New Balance and Red Bull Bragantino today, April 8 announced that the Brasileirão Série A side is to sign a sponsorship deal with the global sports brand for the 2022 season. New Balance will work alongside the Bragança Paulista, Sao Paulo based team to deliver world-class designs, including a bespoke …

NIEMAND EROBERT DEN TEUTOBURGER WALD (Nobody conquers the forest of Teutoburg), this is the motto that stands out on the new Arminia Bielefeld ‘special kit’. Made by Macron for the historic German Bundesliga club, the kits will be worn on April 30 during the match against Hertha BSC. A shirt …

AC Milan and Konami Digital Entertainment B.V. have announced a long-term partnership that will see KONAMI become the first Official Training Wear Partner in the Club’s history, and one of the Rossoneri’s Principal Partners from July 1, 2022. From the beginning of next season, KONAMI’s eFootball logo will feature on …

The Germany women’s national team’s new home and away kits have been revealed by the DFB’s partner adidas. The DFB-Frauen will wear these kits at the 2022 UEFA Women’s European Championship in England. In contrast to the classical white home jersey, the away kit has an eye-catching mint-green design. In …

The Chinese company Ningbo Joynext Technology expeditiously extended its contract with VfL Wolfsburg at a signing ceremony on Friday, April 1 morning in the Volkswagen Arena. The technology company, with headquarters in Ningbo China, will henceforth remain the Green-Whites’ Premium Partner in the international “Wolfsburg United” project. As a role …

UEFA has announced a new partnership with the Topps Company, who from 2022 onwards, will be UEFA’s new and exclusive partner: providing official stickers, trading cards and collectibles for the UEFA EURO and other UEFA national team competitions. To coincide with the announcement and activation of the partnership, Topps has …