Business of Football

StatsBomb Sign Multi-Year Deal With Newcastle United!

Newcastle United has become the latest English Premier League club to integrate StatsBomb’s advanced event data and IQ platform into its recruitment and performance analysis departments. The partnership will also strengthen Newcastle’s approach to key aspects of modern football such as successful player acquisition and detailed opposition analysis. StatsBomb’s performance …

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Socios.com becomes the Official Fan Token Partner of UEFA Club Competitions!

UEFA have announced it has signed a Global Licensing and Regional Sponsorship agreement with Socios.com. In doing so, Socios.com has become a Global Licensing Partner, making it an Official Licensed Product and the Official Fan Token Partner of the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League and …

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English Football, thanks to Macron, speaks more & more Italian!

Macron has an increasingly growing presence in English football, having partnered with many clubs in the top tier of the Football Association. The leading international teamwear brand now expands its presence further by resuming its partnership with the Northern Premier League. The Hero Company was the NPL’s first long-standing partner …

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Three & Chelsea FC launch first live 5G throughout a Premier League stadium at Stamford Bridge!

Three’s 5G network is now live across Stamford Bridge and in doing so becomes the first Premier League stadium in the UK to switch on 5G across its entirety, paving the way for the ultimate connected fan experience. Five former Blues – Gianfranco Zola, Eidur Gudjohnsen, William Gallas, Rob Green …

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Manchester United & adidas launch new training range!

The latest Manchester United pre-match and training collection turns up the heat and has been designed with adidas’ premium materials, so that the Red Devils can really show off their United style. You’ll see United players warming up for their games in the latest Pre-Match Jersey and Long-Sleeve Warm-Up Top. …

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Paris Saint-Germain and Jordan Brand unveil the 2021-22 4th kit!

Nine months after unveiling, for the first time, the Paris Saint-Germain home jersey, Jordan Brand and Paris Saint-Germain are once again teaming up around the fourth jersey and its Training and Lifestyle collection for 2021-22 season. This white jersey will be worn by the men’s and women’s teams during the …

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FC Goa signs partnership with Proem Sports!

FC Goa have announced that the Club has brought on board Proem Sports, a sports software-technology company, as a Club partner. Through this collaboration, FC Goa will use Proem Sports’ Customer Data Platform (CDP) – Organon and take a data-driven approach to understand, engage, and grow their fanbase. With expectations …

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Castore new Bayer 04 Leverkusen kit partner until 2027!

Bayer 04 Leverkusen have a new strong partner at their side from next season: The British premium brand Castore have signed a kit partnership until June 30, 2027 and will supply kit for the Werkself and the women’s and youth teams at Bayer 04. In addition, Castore will also launch …

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