Business of Football

Global sports company PUMA have announced the major new signing of Italy and Chelsea FC midfield maestro Jorginho. The stellar new signing marks another blockbuster move for the big cat as they unveil Jorginho as one of the new faces of PUMA’s FUTURE Z line up. Jorginho has had an …

Cameroonian beverage company, Union Camerounaise de Brasseries (UCB) has signed up with CAF as the national supporter of the TotalEnergies African Cup of Nations, Cameroon 2021. The status of ‘National Supporter’ makes UCB the official and exclusive supplier of mineral water, soft drinks and beer beverages for the duration of …

Macron has been unveiled as the new technical partner of the South Sudan Football Association (SSFA), which becomes the latest national FA to begin working with The Hero Company. Macron and the South Sudan FA have signed a multi-year deal which means that the Macron Hero – the logo of …

Adorned with national colours and symbols, the new jerseys of the Comoros national team reflect the values, identity and traditions of the archipelago. In green, white and blue, these shirts will accompany the “Coelacanthes” in January for their first and historic participation in the final phase of the African Cup …

Ten years ago, a football academy was founded in Fairfield (Connecticut – USA) with the aim of offering a comprehensive, integrated sports education system to ‘develop excellent male and female footballers’. Today, Revolution United is an important reference point for the world of football in the northeast of the States. …

Life Clips, Inc. have announced today that BelfricsBT, one of the fastest growing blockchain platforms of India, has signed an MoU with Chennai City FC and KPR Info Solution to develop a first-of-its-kind hybrid blockchain solution for athletes and club management. BelfricsBT will work closely with Chennai City FC pairing …

Global sports brand PUMA and Italian Serie A side AC Milan have released their first streetwear collaboration together, where Milanese heritage and proud footballing tradition were combined for a limited drop of footwear and apparel. The capsule, designed as much for the terraces as it is for the street, marks …

New Balance has released a limited-edition Lunar New Year collection for Italian Serie A side AS Roma. The eight-piece bespoke line has been designed in celebration of the Year of the Tiger and features a graphic t-shirt, hoodie, 237 trainer and football. Off-pitch items including a cap, bobble hat and …

Kerala Blasters FC have announced its new partnership with India’s leading poultry conglomerate Suguna Foods’ newly launched brand, Delfrez for the ongoing season of the ISL 2021-22. Delfrez is a chain of retail outlets that operates under the processed food division of Suguna Foods Pvt. Ltd, a pioneer in broiler …