Business of Football

iSportConnect today announced the launch of an enhanced Advisory offering tasked with driving value for best-in-class vendors and rights owners looking to grow their business in sport. As the sports industry matures and becomes more sophisticated, iSportConnect’s advisory service fills a gap in the market for a turnkey solution that …

Join the competition and create our jersey! Design the kit! In 112 years of Borussia Dortmund’s history, the club have already seen countless jerseys: From real classics to plain, gaudy, modern or wild jerseys to – yes, you have to admit that – some fashion escapades and total mistakes. But …

New Balance has unveiled J-League side FC Tokyo’s 2022 home and away kits. The bespoke designs are part of the brand’s ‘Tokyo Is Now’ campaign. The campaign reflects on the city’s influence on global culture, as a place of innovation and progressive thinking and encourages young football fans to unite …

Asia’s premium beer Tiger Beer has teamed up with global football icon Heung-Min Son to ignite a movement to encourage people to set aside their fears and achieve bold ambitions in 2022. The Year of the Tiger will begin at Lunar New Year on February 1, 2022 and marks the …

RB Leipzig and 888sport – one of the world’s leading sports betting providers – have agreed a partnership which will last until at least 2023 and the partnership began today at the Bundesliga home match against 1.FSV Mainz 05. 888sport has become an Official Partner of the Red Bulls. Alongside …

No More Red is an initiative between Arsenal FC and adidas that will see adidas support the long-standing work being done by Arsenal in the Community to keep young people safe from knife crime and youth violence. There were more than 10,000 knife crime offences in London between June 2020 …

Premier League Champions Manchester City have announced a new global partnership with Masdar, which will see the renewable energy and sustainable development company become an Official Partner of the Club. Masdar, a global leader in renewable energy, clean technologies and sustainable development, is focused on the development of renewable energy …

UMBRO South Africa has entered into a multi-year exclusive partnership agreement with the Confederation of African Football (CAF). The comprehensive partnership will see the iconic sports brand become the exclusive technical sponsor for CAF organized tournaments and events. The partnership will commence in January 2022, where UMBRO will kit all …

Manchester City has today announced a new partnership with Emirates Palace, a luxury hotel based in Abu Dhabi. The partnership will see Emirates Palace become the Club’s Official Luxury Hotel Partner. Situated in the heart of Abu Dhabi, Emirates Palace is the epitome of luxury in the UAE capital, showcasing …

Macron expands its presence in the Asian market with a new technical partnership with Daejeon Hana Citizen FC, the team from Daejeon, South Korea. Founded in 1997, Daejeon Citizen was South Korea’s only ‘community club’, reflecting a spontaneous and genuine passion for football. After winning the Korean FA Cup just …