Business of Football

History, pride & identity in special kit designed by Macron for Arminia Bielefeld!

NIEMAND EROBERT DEN TEUTOBURGER WALD (Nobody conquers the forest of Teutoburg), this is the motto that stands out on the new Arminia Bielefeld ‘special kit’. Made by Macron for the historic German Bundesliga club, the kits will be worn on April 30 during the match against Hertha BSC. A shirt …

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Konami becomes AC Milan’s first-ever official training wear partner!

AC Milan and Konami Digital Entertainment B.V. have announced a long-term partnership that will see KONAMI become the first Official Training Wear Partner in the Club’s history, and one of the Rossoneri’s Principal Partners from July 1, 2022. From the beginning of next season, KONAMI’s eFootball logo will feature on …

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DFB & adidas present Germany Women’s new 2022 kits!

The Germany women’s national team’s new home and away kits have been revealed by the DFB’s partner adidas. The DFB-Frauen will wear these kits at the 2022 UEFA Women’s European Championship in England. In contrast to the classical white home jersey, the away kit has an eye-catching mint-green design. In …

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VfL Wolfsburg and Ningbo Joynext Technology expand cooperation!

The Chinese company Ningbo Joynext Technology expeditiously extended its contract with VfL Wolfsburg at a signing ceremony on Friday, April 1 morning in the Volkswagen Arena. The technology company, with headquarters in Ningbo China, will henceforth remain the Green-Whites’ Premium Partner in the international “Wolfsburg United” project. As a role …

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Topps becomes official UEFA EURO 2024 sticker & trading card partner!

UEFA has announced a new partnership with the Topps Company, who from 2022 onwards, will be UEFA’s new and exclusive partner: providing official stickers, trading cards and collectibles for the UEFA EURO and other UEFA national team competitions. To coincide with the announcement and activation of the partnership, Topps has …

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MLS teams up with Sorare to create next generation fantasy game!

Sorare, the player-owned fantasy sports game leveraging non-fungible tokens (NFTs), announced a multi-year agreement with Major League Soccer (MLS), the fastest-growing sports league in North America, making Sorare the League’s official NFT Fantasy game. Sorare will launch NFTs for all MLS players. MLS’ fan base – North America’s youngest and …

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Lionel Messi joins Socios.com as global brand ambassador!

As Global Brand Ambassador, Lionel Messi will promote Socios.com to his 400 million followers, inspiring fans around the world to come together and share their passion for their favourite teams by joining the most empowered and engaged community in sport. The four-time UEFA Champions League winner will appear in multiple …

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PUMA presents AC Milan’s new fourth it in collaboration with fashion brand NEMEN!

Global sports company PUMA and AC Milan have today unveiled a fashion forward new collection in collaboration with leading Italian streetwear label NEMEN. The new capsule features a blend of on and off pitch styles including AC Milan’s new Fourth kit – the first ever in collaboration with another fashion …

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Macron new technical partner of Chad FF!

African football is increasingly wearing Macron. The Hero Company welcomes another African federation into its family: the Chadian Football Federation. The multi-year agreement, signed by the federation’s Standardisation Committee and Macron in the headquarters of the Bologna-based company, foresees the technical supply to the national team of Chad. The ‘Sao’ …

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QatarEnergy announced as official FIFA Partner for the 2022 FIFA World Cup!

QatarEnergy has been announced as a FIFA Partner on Sunday, March 27, 2022, joining the line-up of companies supporting the building excitement for the 2022 FIFA World Cup – Qatar. QatarEnergy is one of the largest providers of liquified natural gas (LNG) in the world and is the second Qatar-based …

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