Business of Football

Kerala Blasters announce MOURI Tech as their new partners!

Kerala Blasters FC have announce MOURI Tech as their official partner for the ongoing season of Indian Super League. Founded in 2005, MOURI Tech is a world-class enterprise solutions provider with a customer base that includes fortune 500 companies and growing small businesses. Headquartered in Texas, USA, MOURI Tech has …

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DFB & ERGO agree on comprehensive partnership!

ERGO Group strengthens its commitment to football. From January 1, 2022, the company will be the new “Official Insurance Partner of the German Football Association (DFB)”. Over the next five years, ERGO will become one of the most important sponsors of the DFB. With the expansion of the partnership, the …

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LaLiga Names Divi Official Crypto Wallet for MENA, SEA, & China!

LaLiga has today announced a multi-year partnership with ‘Crypto-made-easy’ pioneer, Divi to become its official crypto wallet for the MENA, South East Asia and China regions. A world first for a football league, the deal will raise awareness of Divi’s wallet to an audience of over 1 billion. Aligned through …

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Manchester City partner with Sony to develop digital fan experiences!

Manchester City has announced a new global partnership with Sony Group Corporation (Sony) which aims to develop new digital fan experiences that will be at the cutting-edge of global sport. The Club will conduct a PoC (proof of concept) with Sony, which will leverage Sony’s ground-breaking technologies and City’s global …

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UMBRO & Werder Bremen launch the icon pack!

SV Werder Bremen and UMBRO have joined forces to drop a new 2021 Icon Pack collection and it’s just bursting with seasonal vibes. For A/W’21, the collection pays homage to Werder Bremen’s iconic stadium, the Wohninvest Weserstadion. This features as a small green label with a white pictogram of one …

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Macron & Udinese Calcio extend contract on 125th anniversary!

Today is the official date to celebrate the 125th “birthday” of Udinese Calcio. The club has already observed the anniversary in the previous days with various events, including the launch of the ‘Anniversary’ shirt that Macron has created, telling the club’s history through the historical logos that have characterized the …

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QatarEnergy becomes Official FIFA Partner for the 2021 FIFA Arab Cup – Qatar!

QatarEnergy has teamed up with FIFA as an official Partner for the 2021 FIFA Arab Cup – Qatar, which will be held in the State of Qatar from November 30 until December 18. “The FIFA Arab Cup is a unique opportunity for QatarEnergy to grow their relationship with sport and …

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Macron & Udinese Calcio launch third kit as homage to 125 years of history!

On November 30, 125 years ago, Udinese Calcio was born. To celebrate this prestigious milestone, the Friulian club and Macron have presented the new Anniversary shirt, the third for the 2021-2022 season. The jersey celebrates the club’s history through the historical logos that have characterised the ‘bianconere’ uniforms and will …

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Crypto.com new Official Partner of CONMEBOL Libertadores!

The South American Football Confederation (CONMEBOL) and Crypto.com, the world’s fastest growing crypto platform, have agreed to a multi-year partnership whereby Crypto.com will become an Official Partner of CONMEBOL Libertadores for the 2023-2026 cycle. The platform will also be one of the Official NFT Licensees of the CONMEBOL Libertadores from …

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Macron & Bologna FC – celebrate 20 years of partnership!

Macron, the Hero company, and Bologna FC 1909 celebrate 20 years of partnership, one of the longest in the Italian and international football scenes. A relationship that began in 2001 and that for Macron has represented the entry into professional football, a moment that kickstarted the journey that led the …

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