Wednesday , May 8 2024

Business of Football

Manchester City’s extends partnership with Midea!

Manchester City has announced an extension to its global partnership with leading consumer appliances producer, Midea. This renewal sees the City and Midea partnership, covering both men’s and women’s teams, enter its third term. Throughout this partnership Midea has produced engaging digital content which has been extremely popular with City …

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New Balance has revealed a bespoke Fourth kit – AS Roma Edition!

New Balance has revealed a bespoke Fourth kit – AS Roma Edition for the 2021/22 season. The new design revisits the iconic badge that appeared on Giallorossi shirts between 1997 and 2013, during which lo scudetto, two Coppa Italia and two Supercoppa Italiana were won. An eye-catching twist on AS …

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Navy blue, silver & embossed graphic in new Red Star Belgrade away kit!

With the season already well underway, Red Star Belgrade officially presents their ‘Away’ jersey designed by Macron, the Hero company and technical sponsor of Crvena Zvezda, for Dejan Stankovic’s team, still the protagonist of the Serbian Superliga. The new ‘Away’ is a crew neck with a red knitted hem. The …

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Macron new technical sponsors of Dutch side SC Heerenveen!

Sportclub Heerenveen, a team playing in the Eredivisie, the top league in Dutch football, and Macron, the Hero company, have announced the technical sponsorship agreement that will bind the white & blue club to the Italian brand for the next five seasons. Macron will supply the Frisian club with the …

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VIDEO: New Bengaluru FC 2021/22 away kit by PUMA launched!

Indian Super League side Bengaluru FC have officially launched the all new PUMA made 2021/22 season away kit. BFC TV had an all-access pass when the Blues got their hands on the all-new 2021-22 PUMA BFC Away Kit for the very first time. Well, what are you waiting for? 🔥🔵 …

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Kerala Blasters retain Ather Energy as official ISL-8 partner!

Kerala Blasters FC have announced Ather Energy as an Official Partner for the upcoming season of the Indian Super League (ISL). This is their second consecutive year as partners of Kerala Blasters FC. Ather Energy is India’s first intelligent electric scooter manufacturer and leading EV two-wheeler manufacturer. With more than …

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Six5Six & NorthEast United FC launch new 2021/22 home kit!

Indian Super League franchise NorthEast United FC last month had announced the club’s new official kitting and merchandising partner in Six5Six on a multi-year deal. Now Six5Six and NorthEast United FC have launched the all new 2021/22 season home kit in a striking red colour combination. The home jersey is …

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Liga Stavok becomes official sports betting partner of AS Monaco in Russia!

AS Monaco have announced a partnership with Liga Stavok, one of the leading sports betting companies in Russia, which becomes a regional partner of the club for the 2021/22 season. As part of this partnership, Liga Stavok will benefit from visibility in Russia via the virtual LED technology of the …

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Manchester City kicks-off new partnership with Qualtrics!

Manchester City have announced a new partnership with Qualtrics, the leader and creator of the Experience Management (XM) category, which will make Qualtrics the Club’s Official Experience Management Software Partner. Qualtrics empowers organizations to listen to customer and employee feedback, understand and analyze what they hear, then take action to …

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