Business of Football

TLCBet has renewed its ongoing partnership with Sevilla FC as its Official Asia Betting Partner. The collaboration cements Sevilla’s long-held commitment to a strategic plan of internationalisation, with a special emphasis on the Asia-facing market, where the TLCBet brand has carved out a progressive profile for fan engagement, thanks to …

The Premier League and Castrol have announced a new partnership starting in January 2022. Building on its previous successful football sponsorships of the FIFA World Cup and the UEFA European Championships, Castrol will collaborate with the Premier League to engage fans in the United Kingdom and across the globe in …

Dynamo Dresden and UMBRO have dropped the German Bundesliga 2 clubs very first Icon Pack for Autumn & Winter 2021. For A/W ’21, the collection incorporates the classic yellow and black colours of Dynamo Dresden. In tribute to the city of Dresden, each piece in the collection carries the cities …

Parimatch News – a Sports, eSports and Entertainment outlet that is dedicated to producing high-quality sports coverage and cutting-edge analytics to all sports fans across India – has announced a new important collaboration in the Indian football industry, the partnership with the Indian Super League. The Indian Super League (ISL) …

FC Goa have announced Tata Punch as the Club’s Principal Sponsor for the 2021-22 season of the Indian Super League. As part of the tie-up, the Tata PUNCH logo will be seen on the back of the shirt on both match days, training kits of the FC Goa first team …

The partnership between Inter Milan and Mastercard has taken a step forward. The club’s collaboration with the leading global payments company, which has been in place since 2018, has now been extended to women’s football. The new venture with Inter Women is a testament to the commitment both brands have …

New Balance has revealed AS Roma’s bespoke Third kit for the 2021/22 season. Revisiting the club’s long association with the Lupetto. The iconic wolf emblem first featured on the jersey in 1978 and has become an integral part of the club’s identity. The main body of the kit is introduced …

Bengaluru FC have announced a one-year partnership with India’s biggest sports gaming platform, Vision11, as Associate Sports Partner, ahead of the 2021-22 Indian Super League season. “We’re very glad to have Vision11 on board as Associate Partner for the coming season. That they have chosen us to join hands with …

Defending ISL champions Mumbai City FC have announced that the Islanders have extended their partnership with DafaNews as the Club’s Sports News Portal Partner. DafaNews will adorn the pendant and the back of the of the Mumbai City First Team shirts during the Club’s 2021/22 league campaign in the ISL. …

Bengaluru FC have announced that it had joined hands with Cryptocurrency Exchange brand ZebPay on a one-year deal. ZebPay has over five million users and $10 Billion in fiat transactions, and comes on board as the Blues’ Official Crypto-Exchange Partner. “We’re very excited to partner with ZebPay, who are one …