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The partnership between Inter Milan and Mastercard has taken a step forward. The club’s collaboration with the leading global payments company, which has been in place since 2018, has now been extended to women’s football.
The new venture with Inter Women is a testament to the commitment both brands have in developing and promoting women’s football movement, both from a sporting and a social perspective. The two brands share the desire to promote gender equality in women’s football, in doing so becoming standard bearers of the values of diversity and inclusion, inspiring new generations of players and fans along the way.
“I’m delighted to announce this partnership with Mastercard. They’re a really important brand for Inter and are committed in developing the women’s game,” declared Alessandro Antonello, Inter’s Corporate CEO. “Mastercard share our values of equality and inclusivity. Consequently we’re happy to see a brand which upholds such values be exhibited on Inter Women shirts.”
As for Mastercard, Italy Country Manager Michele Centemero had these thoughts on the partnership: “We’re more than happy to further our historic collaboration with Inter. We’re seeking to share the emotions derived from such an exciting sport, because we’re aware that one single pass or shot can create Priceless moments. We’re delighted to work alongside Inter Women and to be able to contribute to implementing sustainable programmes based on teamwork, sportsmanship and inclusion which girls and women around the world can aspire to get involved in.”
The partnership will see Mastercard appear on Inter Women’s shirts during Serie A and Coppa Italia matches. It will also see Mastercard and Inter team up and organise various initiatives. Through the involvement of various ambassadors such initiatives will promote female empowerment, tackling issues such as diversity, inclusion and fair play – both on and off the pitch – and inspiring new generations.
