Business of Football

Macron & Red Star Belgrade together again until 2027!

2020/21 has been a fantastic season for Crvena Zvezda, or Red Star Belgrade as they are known internationally. Dejan Stankovic’s team confirmed their 32nd Serbian Championship title (the fourth in a row) with four matches to spare, closing the season with 108 points, a new record for one of Europe’s …

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iSportConnect & STWS sign strategic partnership focusing on jobs & trade in sports innovation!

iSportConnect, the world’s largest Sports Business Network and STWS (“SportsTechWorldSeries”), the world-leading sports technology community and advisory specialist, have today announced a global strategic partnership to pursue global consulting and international trade partnership opportunities to drive “The Future of Sport”. Re-imagining tomorrow The global network partnership is game-changing for the …

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Leicester City & FBS announce record new principal club partnership!

Leicester City FC has signed a new three-year agreement with the global online trading company FBS as its principal club partner. The partnership will begin with the 2021/22 season, with the Foxes wearing the new shirts with the FBS logo for the first time in the final Premier League match …

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Nike & Tottenham Hotspur pay homage to a century-old tradition!

Tottenham Hotspur debuted the cockerel crest on their shirts. A century later, the Club is celebrating the now world-famous bird with a new 2021-22 home kit that gives a subtle, elegant tribute to the heritage crest. As much as the jersey honours the past, it also serves the future: The …

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Arminia Bielefeld and Melitta extend partnership!

DSC Arminia Bielefeld and the Melitta Group have announced an extension of their successful partnership for another three years. The Bundesliga side and the German family-run business have been working together since 2008. The Melitta Group is also part of the “Bündnis Ostwestfalen” which is an alliance of renowned German …

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PUMA & Borussia Dortmund reveal new 2021/22 season home kit!

Global sports company PUMA has today launched the new Borussia Dortmund Home Kit for the 2021/22 season to be worn by the Men’s, Women’s and youth teams. BVB will debut the new Home kit in the last home game of the season against Bayer 04 Leverkusen on Saturday, May 22. …

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Euronics Group becomes official sponsor of UEFA Women’s Football!

UEFA has announced that the Euronics Group has become an official partner of UEFA Women’s Football in an agreement, which will run until 2025. The partnership will give 22 international Euronics Group members the chance to support UEFA Women’s Football in each of their local markets by being sponsors of …

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Mohammedan Sporting name Russian Andrey Chernyshov as new head coach!

Mohammedan Sporting Club today announced the signing of Andrey Alekseyevich Chernyshov as the Head Coach for the upcoming 2021/22 season. Chernyshov is a Russian Citizen and a UEFA Pro Licensed Coach who comes in with coaching experience across seven countries. It will be the 53-year-old’s first stint in India. He …

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Hibernian FC announce new partnership with Joma Sport!

Scottish giants Hibernian FC have announce an exciting new three-year partnership with leading sports manufacturer Joma. The seven-figure partnership will see Joma take over as Official Kit manufacturer and technical partner from the 2021/22 season and provide the club with bespoke playing kit, training wear, leisurewear and footwear. Hibernian join …

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