Business of Football

Borussia Dortmund & PRIME announce partnership!

The brand PRIME from influencers KSI and Logan Paul becomes the official hydration partner of Borussia Dortmund. Since its inception in 2022, PRIME has been disrupting norms with its flagship product, Hydration, a sports drink alternative. On social media, the fan base comprises more than 53 million people. With BVB …

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adidas & FC Cincinnati unveil 2024 The Canvas Kit!

FC Cincinnati have unveiled their secondary jersey for the 2024 MLS season, The Canvas Kit by adidas. The concept of the FC Cincinnati Canvas Kit 2024 is to strengthen bonds around the city and promote community engagement. The kit reflects the club’s commitment to promoting Cincinnati’s local artists. Its tagline, …

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adidas & LA Galaxy unveil 2024 Angeleno Kit!

The LA Galaxy have unveiled their primary jersey for the 2024 MLS season, the Angeleno Kit by adidas. The Angeleno Kit was born from the fan sentiment to bring back the iconic sash, one of the LA Galaxy’s original trademarks and a globally recognized, foundational design element. Inspired by those …

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Errea & FC Ingolstadt 04 together until 2029!

Erreà have announce the signing of a new technical sponsorship agreement with the Bavarian side Fußballclub Ingolstadt 04. The agreement entails the supply of technical and representational garments for all “Schanzer” teams and will be valid from the upcoming season until the end of the 2028-29 season. The Donaustadt team …

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Macron & Cadiz CF launch special edition kit in honour of Spanish Navy!

Two shades of blue and the waves of the sea characterise the special edition shirt that Cádiz CF will wear at the Nuevo Mirandilla Stadium for their match against Celta Vigo. Macron and Cádiz CF conceived and designed the new shirt in honour of the Spanish Navy and the close …

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