Manchester City has announced an expansion to its global partnership with leading consumer home appliances producer, Midea. Midea’s relationship with City commenced in January 2020 and will now grow to include the Manchester City Women’s team. The highlight of the partnership’s initial term has been the Midea Home Challenge – …
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iSportConnect have announced the extension of five partnership agreements with ATPI, Choicely, Hookit, Singula Decisions and Vindicia. iSportConnect’s Chief Strategy Officer, Sandy Case, commented: “Everyone knows these have been uncertain times for the wider industry and it’s a great testament to our consultancy that they continue to build these long …
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Representatives from LaLiga, Sevilla FC and Real Sociedad will speak at the FT Business of Football Summit. The virtual event will take place over two days from February 17/18. As the football industry builds strategies and solutions to overcome the challenges of the coronavirus pandemic, experts will come together to …
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Manchester City has announced a new regional partnership with leading life insurer in the Middle East, Zurich International Life Limited (Zurich), who will become the Club’s Official Insurance Partner in the UAE. The partnership builds on Zurich’s long-standing commitment to inspiring and empowering the next generation of young talent to …
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An important signal in challenging times: FC Schalke 04 have agreed on an extension of their sponsorships deals with premium partners, Stölting Service Group and Böklunder. While cooperation with the Gelsenkirchen based Stölting Service Group has been extended until June 30, 2029, Böklunder have agreed on three more years under …
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hummel, a leading Danish Sportstyle brand founded in 1923 and udaan, India’s largest business-to-business (b2b) eCommerce platform, have announced a pan-India distribution partnership. As part of this partnership, hummel will leverage udaan’s vast distribution network to offer its range of products across the length and breadth of the country. hummel, …
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FIFA and the Local Organising Committee have announced that telecom operator Ooredoo is reprising its role as a National Supporter for the FIFA Club World Cup, which as the tournament is again hosted in Qatar. The 2020 edition of the tournament is set to be held in Doha with matches …
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Manchester City has announced a global partnership with Unilumin Sports, the world’s leading LED displays solution provider for global sports, focused on its advanced pitchside LED solutions. Embracing the latest advancements in LED technology, Unilumin’s extensive range of products provides both indoor and outdoor display and lighting solutions across sport, …
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The Asian Football Confederation (AFC) today announced an expanded partnership renewal with Konami Digital Entertainment Co., Ltd. for the upcoming four-year rights cycle that includes global sponsorship and licensing rights for both AFC national team and club competitions. The global partnership encompasses major AFC competitions, including but not limited to …
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Kerala Blasters FC has announced Ather Energy as an Official Partner for the ongoing season of the Indian Super League. Ather Energy, one of India’s first intelligent electric vehicle manufacturers was founded in 2013 by IIT Madras alumni, Tarun Mehta, and Swapnil Jain. It is backed by the founders of …
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