Business of Football

Italian Serie A giants Lazio Roma was born on January 9, 1900 and to celebrate this anniversary the club has unveiled a celebratory shirt that has been designed and produced in collaboration with Macron. The shirt was worn on Saturday, January 11 at the Olympic Stadium in Rome when Lazio …

FC Barcelona and FBS have reached a new global partnership agreement, whereby the broker specializing in Forex trading is to become the soccer club’s Official Trading Partner for the next four years, through June 30, 2024. This partnership will be a boost to Barça’s global commercial strategy, as part of …

Sports company PUMA has entered into a new long-term partnership with PSV Eindhoven, one of the Netherlands most successful football clubs. Under the terms of the deal, PUMA will become the official kit supplier of the club, starting in July 2020. PSV Eindhoven have won twenty-four Eredivisie league titles and …

iSportconnect has revealed their three latest speakers for their 2020 iSportconnect Hospitality Masterclass in just under three weeks time. Rob March, Head of Partnerships and Hospitality at ACC Liverpool and M&S Bank Arena, Amanda McReynolds, Head of Partnerships and Events for Rokit Williams Racing and Oliver Wright, Head of Sales …

iSportconnect has revealed that it will be hosting their second ever Esports Masterclass on February 20 at Withersworldwide in London. iSportconnect are thrilled to be holding this event which will provide great insight covering a topic that is seeing such rapid expansion and becoming increasingly relevant and interlinked to those …

France’s Ligue de Football Professionnel (LFP) today announce a new, important partnership agreement with India’s BKT, a major player in the world of off-road tires. After meeting on Wednesday, January 15, the LFP validated a major naming agreement between Ligue 2 and BKT. From the start of the 2020/21 season, …

The German record Bundesliga FC Bayern Munich champions and Audi, the Ingolstadt-based premium automobile manufacturer, have been working together for 17 years, and have now extended their contract – which was originally due to run until 30 June 2025 – by a further four years until 2029. Audi thus remains …

iSportconnect today announce the first three speakers for their 2020 iSportconnect Hospitality Masterclass, in partnership with Sodexo, at Emerald Headingley Stadium in Leeds on February 5. iSportconnect will be welcoming Jeanene Valentine, Director of Ticket Operations at Inter Miami CF, the new MLS franchise founded by David Beckham, across from the United States to join us. …