Business of Football

Bengaluru FC have announced their latest in a string of partnerships, this time with Baptist Hospital, who have come on board in a one-year deal as Official Medical Partners. As part of the deal, Baptist Hospital will provide the club ambulances for all its matches during the course of the …

adidas today reveals the home jerseys of its sponsored Federations for UEFA EURO 2020. Uniting art and football, each design is inspired by the similarities that exist between these territories. A unique approach to developing the jerseys saw creators from across all parts of the brand produce hand-drawn sketches, rather …

The German Football Association (DFB Deutscher Fußball-Bund) and outfitter adidas present the new national team jerseys. The team will wear the jersey for the first time on Saturday (from 20.45 CET) in the European Championship qualifier against Belarus in Mönchengladbach – and if they qualify, at EURO 2020. The eye-catcher …

Erreà has announced its new technical partnership with Columbus Eagles FC, the women’s soccer club based in Ohio, USA where, in 2020, they will play their seventh season in the Women’s Premier Soccer League (WPSL). Roberto Gandolfi, Vice President of Erreà, said, “We are truly honoured to have been chosen …

Pretty Green and UMBRO are proud to introduce their first collaboration – an ode to vintage 90’s sportswear silhouettes, infused with a healthy dose of rock’n’roll. The 90’s was a time of vibrant optimism and casual cool. With excitement on the football pitch and Britpop in the charts, music and …

Real Sociedad, a historic Basque club that plays in LaLiga has had an overwhelming start to the season. Macron presented a ‘special edition’ jersey to celebrate the new Estadio de Anoeta which is the home of Real Sociedad which was recently renovated and modernized with modern digital technology. The special …

Ahead of an international friendly, all U.S. Women’s National Soccer Team Nike athletes were presented with commemorative four-star Nike boots for the U.S. team’s victory in Paris. The newest star is emblazoned with a flag-inspired background, while the colorway is a golden modification of the gray Victory Pack boots worn …

I-League club Gokulam Kerala FC have renewed their partnership with Fast&Up, India’s leading sports and active nutrition brand as their nutrition partner for the upcoming 2019/20 season. Gokulam Kerala FC made their debut in the 2017-18 I-League. Through the course of the next two seasons, the team earned their nickname …

Spanish LaLiga side RC Celta Vigo and the government of the Maldives signed a sponsorship and collaboration agreement on Monday, November 4 that will foster a fruitful relationship between the two institutions over the next three years. The signing of the agreement, which took place in A Sede’s Salón Regio, …