Business of Football

Premier League champions Manchester City has announced a new partnership with Melco Resorts & Entertainment to become the Club’s Official Partner in Japan. Melco will also partner with City Football Group sister club in Japan, Yokohama F. Marinos. The partnership was launched at an event in Yokohama attended by City …

Lufthansa is continuing its commitment to football and has extended its partnership with the German Football Association (DFB) for another four years until 2022. Lufthansa therefore remains an official partner of DFB. As the “official airline”, Lufthansa flies the players, coaches, staff and delegation members of the DFB team to …

Nike and the National Women’s Soccer League (NWSL) have agreed to an extended partnership through 2022 in which Nike remains the league’s exclusive partner of uniforms, apparel and equipment. Nike’s relationship to the NWSL reaches back to 2012, when the brand helped catalyze the league as a founding sponsor. “We …

Reaching 110 years is an extraordinary accomplishment that calls for a special celebration: for the occasion the Budapest Honvéd Football Club and Macron have teamed up to create a special shirt. The 110 year anniversary shirt has red and black vertical bands and a white polo collar. The backneck is …

Argentinian side River Plate from Buenos Aires and international airline Turkish Airlines have signed a three year agreement until 2022. The partnership, which will see Turkish Airlines’ logo emblazoned on River Plate’s jerseys. This agreement makes Turkish Airlines, as the first airline to sponsor of River Plate, famously known as …

Designed by Erreà Sport for Norwich City FC’s forthcoming English Premier League season, the third shirt is refined and particularly elegant. With a fashionable polo neck collar and semi-fitted wearability, it comes in a striking anthracite grey with black inserts down the sides and on the sleeve ends. The same …

Following on from the unveiling of the Third shirt, Udinese Calcio and Macron have presented the Away shirt Igor Tudor’s men will wear in the 2019/20 season. The shirt is orange with a navy blue Korean style collar. A central band down the shirt is made up of vertical pinstripes …

Iqbal Gandham, Managing Director UK Business for eToro, will be speaking at the iSportconnect Brands & Partnerships Masterclass taking place in London on Thursday, September 12. Having announced major sponsor partnerships with six UK football teams, Iqbal will be speaking on the panel assessing the value of sponsorship for brands …

Emirates has announced an agreement which will see it as the Official Partner and Airline for the ninth edition of the West Asian Football Federation Championship, taking place in Erbil and Karbala, Iraq from August 2-14, 2019. The deal demonstrates Emirates’ ongoing commitment to supporting football and connecting with fans …

English Championship side Bristol Rovers FC and Macron presented the new jerseys that the team coached by Graham Coughlan will wear in the 2019/20 season to the technicality and design of the Macron product. The new Home shirt comes in the traditional quarters of blue and white which are enriched …