Business of Football

BT announced as new exclusive lead partner of The FA!

British Telecommunications (BT) has signed a five-year deal with The FA to become the exclusive lead partner for all England representative teams and home of the national game, Wembley Stadium. The ground-breaking partnership will see the BT logo appear on all training kit worn by the England senior men’s and …

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Macron is the new technical sponsor of Cyprus champions APOEL FC!

Macron and APOEL FC, the Cypriot Champions, have signed a contract which, beginning with the 2019/20 season, will create a partnership between Italian brand and the Nicosia based team that has triumphed in the Cypriot championship for seven consecutive years. The complete name of the club APOEL is Athlitikos Podosfairikos …

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Soccerex unites global experts to support China’s football industry!

On May 23/24, Soccerex, the global leader for the business of football, concluded its two-day event in front of a packed house at the Mission Hills Haikou Movie Town in Hainan, China. The event marked the second year in a row Soccerex came to China, building on the success of …

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PUMA signs deal with India goalkeeper Gurpreet Singh Sandhu!

German sports brand PUMA has signed a deal with India international goalkeeper Gurpreet Singh Sandhu to be their face in India. Gurpreet will be sporting the company’s performance footwear, keeping gloves and other sports equipment starting with the 2019/20 season. PUMA adds Gurpreet in India to its strong roaster of …

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FC Barcelona salutes Eixample District Grid with 2019/20 Nike home kit!

For the 2019-20 season, the Blaugrana deviate from its traditional striped home jerseys. Instead, it will debut a checkboard print inspired by the gridded streetscape of Barcelona’s Eixample district. The neighbourhood pulses with creativity, and its residents are acknowledged as the building blocks of the city’s future. “Barcelona is a …

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Hisense shines as an Official Sponsor of the UEFA Nations League finals!

On June 5, 2019, the UEFA Nations League finals kick off in Portugal. As an Official Sponsor, Hisense, a leading television and appliance manufacturer, is proud to announce that Portuguese professional football star Bernardo Silva and footballing legend Deco will be invited to join its “Skills Brought to Life” campaign. …

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Familia Camarena Tequila partners with 2019 CONCACAF Gold Cup!

Camarena Tequila, the most awarded tequila, is proud to announce a partnership with the Confederation of North, Central America and Caribbean Association Football (CONCACAF) as the official tequila of the 2019 CONCACAF Gold Cup tournament, the confederation’s biannual soccer championship that celebrates the regions’ culture and crowns the best team …

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Made In Gorgie: Hearts Launch 2019/20 Home Kit by UMBRO!

Made in Gorgie – Introducing the 2019/20 season home kit by UMBRO for Scottish Premiership side Hearts of Midlothian FC. The design is a modern twist on a traditional Hearts home kit with matt shine jacquard fabric in a shattered diamond design to the front body and sleeve panels.The shirt …

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CRAFT new apparel partner of Swiss side FC Luzern!

As of the 2019/20 season FC Luzern will play in CRAFT Sportswear apparel. The Swiss football club and the sportswear brand have reached an agreement on a partnership that lasts until at least 2021. Craft Sportswear will equip all FC Luzern representative teams, on and off court. As in the …

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