Business of Football

iSportconnect has announced that Chris Marking from AEG Europe, and Shane Whelan from Guinness Six Nations and The British & Irish Lions are the latest to join the speaker lineup at the 2019 iSportconnect CRM & Ticketing Masterclass, which will be held on Wednesday, May 22 in the City of …

#FORTHELOVEOFIT — UEFA and Pepsi have announced Imagine Dragons as the musical talent to perform live at the 2019 UEFA Champions League Final Opening Ceremony presented by Pepsi. The Grammy Award-winning rock band known for smash hits including ‘Believer’, ‘Radioactive’ and ‘Thunder’ will take the stage minutes before kick-off at …

Spanish LaLiga giants Real Madrid and German sportswear giants adidas have today announced their eight-year sponsorship extension until June 2028. The deal marks a third decade of one of the most successful alliance in football. adidas has designed and produced the emblematic Whites jersey since 1998. Over this period, Real …

Edward Chang, Director of Business Strategy – Competitive Gaming Division at Electronic Arts (EA); Scott Munn, Chief Executive at City Football Group China; and Don Chen, Founder and CEO of Duo Sport Group will be joining Soccerex China, this May 23-24 in Hainan to discuss the ever-expanding esports industry and …

iSportconnect has announced that Javier Alonso, Executive Director at Kosmos and CEO of Kosmos Tennis will be featuring at their 2019 Madrid Summit. To be held on Friday, May 31 at Callao City Lights, the day prior to the highly anticipated UEFA Champions League final hosted at Atlético Madrid’s Wanda …

The German FA, Deutscher Fußball-Bund (DFB), has presented FLYERALARM, one of Germany’s biggest eCommerce companies and Europe’s leading online print shop, as the new title sponsor of the Frauen-Bundesliga (German Women’s Bundesliga). The partnership will start with the beginning of the 2019/20 season and will run up to and including …

British kit maker UMBRO has added English Championship side Brentford FC to their roster of sponsored football clubs. The new partnership will see the Championship side playing in UMBRO kit until 2023. UMBRO has come on board as Brentford’s main kit supplier in a relationship that will include Brentford’s last …

Erreà Sport USA has announced the partnership with FC Motown, as their official technical partner, for the next three seasons. Dan Karosen, Co-Founder of FC Motown, “It is a great honor to be one of Errea’s flagship North American clubs as they ramp things up in this market. They outfit …

AXA has been named as the new Liverpool FC’s official training kit partner for 2019/20 season. This partnership is cemented in AXA’s new brand promise: Know You Can. To launch the new partnership, AXA branding will feature on the Reds’ new collection of New Balance training apparel next term. Thomas …

Leicester City FC’s community have joined forces to help unveil the Football Club’s brand-new 2019/20 season adidas home kit. The former English Premier League champions will wear their usual blue home shirt which will have golden applications besides white shorts. Football’s power to unite is as strong as ever in …