Business of Football

CONCACAF announces founding partners for 2024 CONCACAF W Gold Cup!

The CONCACAF W Gold Cup is the new premier women’s national team competition in the CONCACAF region and a key part of the CONCACAF W women’s football strategy launched in 2019, aimed at prioritizing the growth of women’s football at all levels. This will be the first-ever edition of the …

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Bayer Leverkusen & their Sponsors Club partner Monster Energy!

Monster Energy has been a partner in the Sponsors Club at Bayer 04 Leverkusen since the start of the 2023/24 season. Monster Energy has shown their products at Werkself home games on the LED advertising hoardings at the BayArena. Monster Energy activated the next stage of the partnership with the …

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Virtual Venue will bring a whole new game to the global football industry at World Football Summit

The football industry is embracing new technologies at an exponential rate. One of these groundbreaking shifts relates to the adoption of virtual technologies, which helps football properties connect with any stakeholder around the world at any time and drive operational efficiencies across the sports business. After working with top sports …

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Betano becomes official global sponsor of UEFA EURO 2024!

UEFA has announced today that Kaizen Gaming, one of the biggest GameTech companies in the world, and its brand Betano have become an official global sponsor of UEFA EURO 2024, which will take place across ten host cities in Germany from June 14 to July 14. Kaizen Gaming and Betano …

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Qatar Airways named official global airline partner of Inter Milan!

FC Internazionale Milano have announce that a deal has been reached with Qatar Airways for it to become the club’s Official Global Airline Partner until the 2025/26 season. The agreement will incorporate branding, hospitality, and marketing rights, including tailored travel solutions for all Inter fans, allowing Qatar Airways to strengthen …

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FC Middlesbrough pays tribute to 1995/96 season with retro match kit!

FC Middlesbrough takes a step back in time by presenting a kit that pays homage to the 1995-1996 season, the one that saw the team debut in the current stadium, the Riverside Stadium. The home kit, a vibrant classic red, is embellished with subtle vertical lines that echo the logo …

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JAKO & VfB Stuttgart launch The StuttgART jersey!

VfB Stuttgart presents the StuttgART jersey, the most extraordinary in the club’s history. The world-renowned Esslingen artist Tim Bengel has designed it in the colours of black, white and gold. The black and white pattern corresponds to the cross-section of a Filderkraut head, the superfood grown in our region, which …

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Macron & Bolton Wanderers renew historic partnership!

The ties between Macron and Bolton Wanderers are stronger than ever thanks to the long-term renewal of the partnership agreement with the historic English club, one of the founder members of the Football Association. Next year will mark 10 years of Macron’s links to the club. Collaboration with Bolton Wanderers …

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Smart Technology joins as official National Supporter of AFCON 2023!

Cote d’Ivoire electronics company, Smart Technology, has come on board as an ‘Official National Supporter’ of the TotalEnergies CAF Africa Cup of Nations 2023. With Cote d’Ivoire placing a major emphasis on smart and digital technology in enabling the country’s future development, Smart Technology CI becomes an important addition to …

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