Business of Football

adidas & LAFC unveil 2023 Smokescreen Kit!

LAFC have unveiled their new secondary jersey for the 2023 MLS season, the Smokescreen Kit by adidas. Celebrating the club’s success, Smokescreen pays homage to LAFC’s winning culture and iconic smoke-filled goal celebrations. The “world’s city, world’s game” jocktag signals the Black & Gold’s global aspirations, while the “shoulder to …

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adidas & Real Salt Lake unveil 2023 The Beehive State Kit!

Real Salt Lake have unveiled their new secondary jersey for the 2023 MLS season, The Beehive State Kit by adidas. A tribute to RSL’s home state of Utah, the shirt encourages fans to “Be Bold. Go Gold” by embracing the local community’s ethos of solidarity and collaboration. Just like bees, …

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adidas & Seattle Sounders FC unveil 2023 The Bruce Lee Kit!

Seattle Sounders FC have unveiled their new secondary jersey for the 2023 MLS season, The Bruce Lee Kit by adidas. Fifty years after his untimely death, the kit honors a legend with deep Seattle roots and a shared commitment to harmony, self-expression, inclusion and action. Details include sunbeam yellow accents …

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adidas & Portland Timbers unveil 2023 Portland Plaid Kit!

The Portland Timbers have unveiled their new primary jersey before the 2023 MLS season, the Portland Plaid Kit by adidas. Ponderosa, shadow green and gold come together in a plaid-clad jersey to reflect the tight-knit relationship between the club and the community. The Portland Plaid jersey is a symbol of …

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adidas & Philadelphia Union unveil 2023 For Philly Kit!

The Philadelphia Union have unveiled their new secondary jersey before the 2023 MLS season, the For Philly Kit presented by adidas. It features a pattern that was inspired by Philly’s Audi 2019 MLS Cup Playoffs run. A watershed year for the Union, 2019 marked the first-ever postseason win in club …

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adidas & Colorado Rapids unveil 2023 New Day Kit!

The Colorado Rapids have unveiled their new secondary jersey for the 2023 and 2024 MLS seasons, the New Day Kit presented by adidas. It was co-designed by local artist Pat Milbery and is the first-ever artist collaboration on an MLS jersey. Its design is inspired by Colorado’s sunrises and sunsets …

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adidas & Atlanta United unveil 2023 The 17s’ Kit!

Atlanta United have unveiled their new primary jersey before the 2023 MLS season, The 17s’ Kit by adidas. The 17s’ Kit is dedicated to the club’s supporters, which are known as ’17s’. The number 17 symbolizes Atlanta United’s inaugural 2017 season and was reserved for supporters ahead of the club’s …

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UMBRO launch Seongnam FC’s 2023/24 home and away kits!

UMBRO have presented the new 2023/24 season home and away kits for two-times AFC Champions League and seven-time K-league 1 champions Seongnam FC. Both jerseys have been styled with unique graphic treatments that reference the club’s strength and determination ahead of the new season. The black home jersey features a …

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