Business of Football

TSG 1899 Hoffenheim have presented Unzer GmbH as a new Business Team Partner. The payment service provider and the Bundesliga club have signed off on a partnership which will grant fans incredible benefits during stadium visits. Unzer GmbH are supplying the modern EC-Cash terminals used throughout the PreZero Arena – …

After a total of eleven years, SV Werder Bremen’s main and shirt sponsorship with the PHW Group and their brands WIESENHOF and GREEN LEGEND will end. The company will stay one of SVW’s top partners. “Over the last eleven years, our partnership with the PHW Group has been shaped by …

AS Monaco and Kappa last Tuesday launched a limited reissue of the jersey from the team’s fantastic 1999/2000 season, during which the Club won the seventh French league title in its history. As the equipment supplier for AS Monaco since 2019, the Kappa brand has already been very active with …

Building contractor Matthäi will become the new main and shirt sponsor of SV Werder Bremen, as of the 2023/24 season. The new agreement is a further deepening of ties between the two parties, with Matthäi having previously been one of the club’s TOP partners. The new sponsorship agreement will run …

Collaboration between Erreà Sport and Catania Società Sportiva Dilettantistica continues and together they have designed and created a limited-edition capsule with a bold symbolic theme. The collection, based on the styles of the Brandon and Classic lines, includes a sublimation print track jacket matched with two sweatshirts and two silkscreen …

Macron’s links with Georgia are growing ever stronger: Torpedo Kutaisi is joining the extended family and will be wearing the Macron Hero in Erovnuli Liga games from March on. Following on agreements with the National squad and Dinamo Batumi, Macron has now signed its third partnership agreement in Georgia. Torpedo …

FC Bayern Munich has signed a multi-year cooperation agreement with the global financial technology platform Adyen. As the exclusive payment solution partner, Adyen will handle the club’s payment processing on all sales channels. Andreas Jung, FC Bayern board member for marketing: “We are delighted that, with Adyen as an official …

Football is a universal language and an effective tool for the promotion of social values. Football, and sport in general, provides an ideal environment for communication, respect, fairness, tolerance, inclusion, and multiculturalism. All these values are clearly represented by ‘Fotbal Pro Rozvoj’ (literally “Football For Development”), an educational project in …

AS Roma and the Toyota Group, AS Roma’s Main Global Partner, alongside the Toyota, Lexus and KINTO brands, have teamed up to create some valuable initaitives for the benefit of Giallorossi fans and the local community. The project’s name is ‘Unstoppable’. It puts the Giallorossi community at its core, with …