Sponsorship

Glasgow Rangers FC have confirmed an extension to their partnership with 32Red, the UK’s multiple award-winning online casino. 32Red will remain as principal club sponsor until 2021, which will be their seventh consecutive season. The deal continues a successful partnership which has already seen 32Red as official club sponsor of …

The tradition started exactly ten years ago: the first Audi Cup was held in 2009 as part of the celebrations for Audi’s 100th birthday. Since then, the Cup has become one of the best-known and most prestigious pre-season tournaments in Europe. FC Bayern Munich have won the trophy three times, …

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced today that Valvoline Inc, a leading worldwide supplier of premium branded lubricants and automotive services, will be an official partner of the 2019 CONCACAF Gold Cup, the confederation’s official championship. Taking place every two years, the CONCACAF Gold …

Diesel Fragrances has teamed up with Brazilian football star Neymar Jr. Together, they have created a new, game-changing fragrance. The collaboration reflects Diesel Fragrances’ vision of modern masculinity and bravery. It’s also a testimony to Neymar Jr.’s incredible journey, from his childhood days playing football in the poor neighborhood of …

The UEFA Champions League Trophy Tour presented by Heineken is bringing Champions League icon and legend of the game, former AC Milan, Juventus and New York City FC midfielder Andrea Pirlo, back to New York. The tour provides soccer fans around the world with a chance to get closer to …

German sports company PUMA has entered into a long-term agreement with the Spanish LaLiga to become the league’s Official Technical Partner. Starting from the 2019/20 season, PUMA will produce the official match ball for all games in Spain’s top-flight leagues; LaLiga Santander and La Liga 1|2|3. With a total audience …

Hays, the world’s leading recruiting experts in qualified, professional and skilled people, has today announced the renewal of its global partnership with Manchester City FC. Hays became the Official Recruitment Partner of Manchester City in 2013 and renewed the agreement for the first time in 2016. During the past six …

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and Camarena Tequila – premium tequila made from 100% blue weber agave – announced today Camarena’s partnership as the official tequila of the 2019 CONCACAF Gold Cup, the confederation’s national football championship that celebrates the region’s culture and crowns …

FedEx Express is further extending its support of football in Europe, with the world’s largest express transportation company announcing a new four-year multi-tournament sponsorship deal with UEFA. The agreement will cover more than 400 competitive national team football matches played across 55 European countries in eight tournaments, while FedEx Express …

Budweiser, an official sponsor of the 2018 FIFA World Cup, has hit the back of the net by launching a unique football pitch created from its recycled plastic cups in Sochi, Russia. More than 50,000 cups collected at arenas and at the FIFA Fan Fests after the summer tournament have …