Sponsorship

Fulham FC can confirm a record sponsorship deal with global betting brand SBOTOP as Front of Shirt and Principal Partner for the 2023/24 season. The SBOTOP logo will be featured on the Men’s First Team kit and training kit sleeve. The team will first don the new kit during pre-season, …

Leeds United have announce that they have expanded their partnership with BOXT, the award winning British smart home systems installer, who will become principal partner of the club from the beginning of the 2023/24 Season. BOXT, the Leeds headquartered technology company, has been a loyal and valued partner of the …

FC Bayern Munich and their sleeve sponsors Qatar Airways are to part ways at the end of the 2022/23 season after five seasons together. FC Bayern Munich and Qatar Airways inssued a joint statement: FC Bayern Munich and Qatar Airways have worked together very successfully since 2018. During this period, …

VfB Stuttgart will expand its partner pool to include Porsche and MHP. The parties have agreed on a corresponding statement of principles. VfB and Porsche are examining an investment by Porsche in VfB Stuttgart 1893 AG, while Mercedes-Benz will remain with VfB as an anchor investor and sponsor. It’s a …

BMO and FIFA today announced the bank has been named as an Official Supporter of the 2023 FIFA Women’s World Cup in North America. The partnership represents the bank’s commitment to equity in sport, eliminating barriers to inclusion and helping to grow the game, reinforcing BMO as The Bank of …

AFC Bournemouth have announced an extension of its partnership with health and life insurer, Vitality, as the official wellness partner. This includes stadium naming rights, as well as sponsorship of the club’s men’s and women’s teams. The Cherries’ home ground has been named Vitality Stadium since 2015 and this new …

The world’s leading D2C sleep brand, Emma — The Sleep Company, has announced as the latest signing, and Official Sleep Partner, of Burnley FC, in a bid to help the newly promoted Premier League club achieve success and give players the extra edge on matchdays. The partnership will involve the …

Aston Villa have announced Trade Nation as the Club’s Official Sleeve and Trading Partner. The multi-year agreement will see Trade Nation support both men’s and women’s senior teams, with the company’s logo displayed on the sleeve of all first-team shirts and adult retail shirts. An Aston Villa spokesperson said, “We …

The partnership between Bundesliga club Bayer 04 Leverkusen and security service provider Securitas is to continue for years to come. Both parties signed a contract extending the partnership between the Werkself and long-term partner from July 1, 2023 for at least three years to June 30, 2026. The contract also …

Aston Villa have agreed a multi-year partnership with BK8, which sees the brand join as the new Principal and Front of Shirt Partner. The organisation, who have signed a three-year deal with the Club, will have branding featured on the front of Villa’s three shirts until the end of the …