Sponsorship

Aston Villa have agreed a multi-year partnership with BK8, which sees the brand join as the new Principal and Front of Shirt Partner. The organisation, who have signed a three-year deal with the Club, will have branding featured on the front of Villa’s three shirts until the end of the …

UEFA has announced today that PepsiCo has renewed its UEFA Champions League partnership for the 2024–27 cycle. A competition sponsor since 2015 as well as a global sponsor of UEFA Women’s Football, PepsiCo is the first UEFA Champions League partner of the new three-year cycle. The agreement aims to broaden …

Major League Soccer (MLS) and Campbell Snacks, a division of Campbell Soup Company, today announced a new partnership that designates Campbell Snacks as official snack sponsors of the League through the 2026 season in the U.S. The partnership will allow Campbell Snacks to connect MLS fans with brands like Goldfish …

UEFA has announced that ERGO, one of the largest insurance groups in Germany and Europe, has become an official national partner of UEFA EURO 2024, which will take place in Germany from June 14 to July 14, 2024. As part of the agreement, ERGO becomes the exclusive ‘Presenting Partner’ of …

Deutsche Bahn has been named as official national partner of UEFA EURO 2024 and will offer an unprecedented travel deal across Europe to fans and participating teams. All 24 teams and ticket holders from 32 European countries can enjoy eco-friendly travel by train, at reduced prices, to the ten tournament …

Wolverhampton Wanderers new partnership will see Shede’s Tuopai brand become the club’s Official Baijiu Partner for the 2023/24 season. Tuopai is one of the best known and well renowned liquor brands in China. With sales of over five billion bottles in the country, Tuopai has left a profound impression on …

Manchester United has announced its global partner Qualcomm Technologies, Inc., through its Snapdragon brand of processors, as the presenting partner of its 2023 pre-season tour of the USA. The team will travel to the United States in July, playing a series of pre-season matches across the west and east coasts …

AstroPay will continue as principal partners of Wolverhampton Wanderers into the 2023/24 Premier League season. The partnership began in August 2021, with the international payments provider stepping up to become the club’s principal partner for the 2022/23 campaign. Over the course of last season, AstroPay worked closely with the club …

Newcastle United have announced a new multi-year front of shirt partnership with Sela, a pioneering destination and experiences organisation. After achieving a fourth-place finish in the 2022/23 Premier League season, Newcastle United will proudly showcase Sela at the front and centre of its iconic shirts as the club embarks upon …