Sponsorship

Manchester City have announced the renewal of its long-term partnership with Korean tyre giant, NEXEN TIRE, taking the partnership into its fourth term. As one of the Club’s longest serving partners, the new multi-year agreement will see Manchester City and NEXEN TIRE celebrate over a decade of successful collaboration in …

TARGOBANK will be the new jersey sponsors of Fortuna Düsseldorf for the coming 2023/24 season. The sponsorship is scheduled to run for five years and is part of the new strategic orientation “Fortuna for all”, which the Bundesliga 2 club presented at the end of April. TARGOBANK, headquartered in Düsseldorf, …

Mobile handset maker Xiaomi India has announced a new regional partnership with the Argentina Football Association (AFA). This newly unveiled arrangement will enable users of Xiaomi in India along with fans of the FIFA World Cup champions to come closer to their team, enjoy new experiences, own autographed jerseys, and …

FIFA has unveiled Unilever personal care brands, including Rexona, Dove, Lifebuoy and Lux as Official Sponsors of the 2023 FIFA Women’s World Cup – Australia & New Zealand. The landmark partnership will run through to 2027 and include the 2026 FIFA World Cup and the FIFAe Finals, and marks the …

Protea Hotels by Marriott and Marriott Bonvoy, Marriott International’s award-winning travel programme and marketplace, have unveiled Orlando Pirates FC themed hotel rooms, designed to give football enthusiasts a unique and immersive hospitality experience. Available at the Protea Hotel Fire & Ice! by Marriott Johannesburg Melrose Arch, the Orlando Pirates-themed rooms …

In a proud moment for Goa, Aaryav Da Costa, bagged himself a chance to train with Premier League side Manchester United next month. A player from FC Goa’s league winning U-13 team, Aaryav emerged as one of the four winners of the ‘United We Play’ grassroots football competition, held by …

The new app Tradar, from the Munich start-up MFC Labs, is a partner in the Bayer 04 Leverkusen Sponsors Club. The contract between Bayer 04 and Tradar initially runs to the end of the 2025/26 season. The Tradar app offers sports fans the opportunity to invest in licensed ‘Player tokens’ …

VfL Wolfsburg can welcome a new premium partner for the start of the 2023/24 campaign: as of next season, the Green-and-Whites will be working with leading brewery group Anheuser-Busch InBev, which will be represented in both the Volkswagen Arena and the AOK Stadion until 2028 with its brand Beck’s, which …

German sports brand PUMA has extended the deal with India international goalkeeper Gurpreet Singh Sandhu for another four years. The extended deal with PUMA will see India’s No.1 goalkeeper continue as one of the top faces of PUMA football in India. Gurpreet Singh Sandhu said, “I am happy that the …

FC Bayern Munich and URSAPHARM Arzneimittel GmbH are extending their successful partnership by a further three years. The Saarbrücken-based pharmaceutical company, with its market-leading HYLO range of products for the lubrication of dry eyes, has worked together with the German record champions since 2017. Andreas Jung, FC Bayern board member …