TARGOBANK will be the new jersey sponsors of Fortuna Düsseldorf for the coming 2023/24 season. The sponsorship is scheduled to run for five years and is part of the new strategic orientation “Fortuna for all”, which the Bundesliga 2 club presented at the end of April. TARGOBANK, headquartered in Düsseldorf, is one of four partners whose long-term commitment enables Fortuna’s new path.
“Düsseldorf has been our home for almost 90 years, this is where our head office is located and many of our employees live and work here,” says Isabelle Chevelard, CEO of TARGOBANK, about the cooperation with the association. “We therefore feel closely connected to the city and the club and are very proud to accompany Fortuna on its new path and to become visible as a jersey sponsor. As a company, we have a responsibility to give something back to the society in which we operate. We want to get involved in such a way that as many people as possible can participate.”
This is also in line with the self-image of its parent company: TARGOBANK is a subsidiary of the French cooperative bank Crédit Mutuel Alliance Fédérale. “Proximity, transparency and community have a long tradition in our company,” explains Isabelle Chevelard.
With TARGOBANK, a company from the region will continue to be a jersey sponsor. “We are pleased that TARGOBANK is supporting Fortuna’s new path in the long term and supporting our idea of making football in Düsseldorf accessible to more people again,” said Alexander Jobst, CEO of Fortuna Düsseldorf. “It’s the biggest jersey deal in the club’s history. This shows the strength of the new path. Because ‘Fortuna for all’ is much more than free admission: The new sponsorship money will not only flow into the professional squad, but also into the youth sector, women’s football, digital infrastructure and social projects and popular sports in the city. With TARGOBANK, we have a partner who will follow this path with us out of conviction and in the long term. We’ve felt that since the first conversation.”
In addition to the goal of offering free admission to home games in the future, Fortuna Düsseldorf had announced that it would use the sponsorship income generated through the new route differently in the future. In addition to investments in the professional squad, 20 percent are to go to the youth sector and women’s football. The digital infrastructure and the arena are also expected to benefit with 20 percent. With ten percent of the newly raised funds, the club will promote popular sports in the city and get involved in ESG projects. In addition, the club had made it clear that it would create more opportunities for fans to actively participate and help shape the new path. Over the next five years, TARGOBANK and other companies will support Fortuna’s new path with a total of around 45 million euros. Jersey sponsorship is included in this amount.