Sponsorship

The Home Depot and Major League Soccer (MLS) announced today a multi-year extension of their partnership. Under the multi-faceted agreement, The Home Depot will continue as the League’s Official Home Improvement Retailer. Through this renewed agreement, the two organizations will continue their combined efforts to connect with new and emerging …

VfL Bochum 1848 and Vonovia SE have agreed to continue their main sponsorship agreement. The Bochum-based DAX-listed company will be present on the team’s jersey at the start of the 2021/22 season and is now continuing its commitment. The housing company has already been a partner of the Blue and …

Hyundai Motor Group (the “Group”) affiliates Hyundai Motor Company and Kia Corporation have today jointly announced the renewal of their long standing partnerships with FIFA until 2030. The renewed agreement welcomes Group subsidiaries Boston Dynamics and Supernal into the fold. The renewals encompass a wide range of prestigious FIFA competitions, …

AS Monaco and Rarecubes, a pioneering Web3 consulting agency, are pleased to announce their partnership until the end of the 2024/25 season. Rarecubes will support AS Monaco in the development of a unique and innovative digital platform, perfectly integrated into the Club’s ecosystem. In time, the aim of this virtual …

Wrexham AFC have announced Betty Buzz – Blake Lively’s sparkling beverage company as their official training kit sponsor for the 2023/24 season for both the women’s and men’s sides. Betty Buzz will be a featured sponsor on the team’s training kits and remain on the sleeve for the women’s team. …

Manchester City have announced the extension of its global partnership with Midea, one of the world’s leading and largest home appliances producer. The renewed agreement – which covers both the men’s and women’s teams and expanded to include City in the Community (CITC) in 2021 – sees the partnership enter …

Skyland Group, through its subsidiary Skyland Energy, joins FC Internazionale Milano and becomes Official Solar Energy Partner until 2026. Skyland Energy, a leading brand in the renewable energy sector and provider of state-of-the-art photovoltaic systems, has chosen Inter to make its entry into the world of football, recognising in the …

FIFA and McDonald’s have announced the renewal of their long-standing collaboration, which will now cover both the 2023 FIFA Women’s World Cup – Australia & New Zealand and the 2026 FIFA World Cup. The renewal will see McDonald’s continuing to sponsor FIFA’s flagship tournaments, which will include access to LED …

The partnership between Hyundai Motor Deutschland and Eintracht Frankfurt, which began in 2020, is being extended until the end of the 2025/26 season and expanded in its scope. Following successful campaigns involving the women’s and men’s teams as well as other club sports, the issue of sustainability in particular is …

Manchester City have announced the renewal of its long-term partnership with Korean tyre giant, NEXEN TIRE, taking the partnership into its fourth term. As one of the Club’s longest serving partners, the new multi-year agreement will see Manchester City and NEXEN TIRE celebrate over a decade of successful collaboration in …