Sponsorship

VfB Stuttgart will expand its partner pool to include Porsche and MHP. The parties have agreed on a corresponding statement of principles. VfB and Porsche are examining an investment by Porsche in VfB Stuttgart 1893 AG, while Mercedes-Benz will remain with VfB as an anchor investor and sponsor. It’s a …

BMO and FIFA today announced the bank has been named as an Official Supporter of the 2023 FIFA Women’s World Cup in North America. The partnership represents the bank’s commitment to equity in sport, eliminating barriers to inclusion and helping to grow the game, reinforcing BMO as The Bank of …

AFC Bournemouth have announced an extension of its partnership with health and life insurer, Vitality, as the official wellness partner. This includes stadium naming rights, as well as sponsorship of the club’s men’s and women’s teams. The Cherries’ home ground has been named Vitality Stadium since 2015 and this new …

The world’s leading D2C sleep brand, Emma — The Sleep Company, has announced as the latest signing, and Official Sleep Partner, of Burnley FC, in a bid to help the newly promoted Premier League club achieve success and give players the extra edge on matchdays. The partnership will involve the …

Aston Villa have announced Trade Nation as the Club’s Official Sleeve and Trading Partner. The multi-year agreement will see Trade Nation support both men’s and women’s senior teams, with the company’s logo displayed on the sleeve of all first-team shirts and adult retail shirts. An Aston Villa spokesperson said, “We …

The partnership between Bundesliga club Bayer 04 Leverkusen and security service provider Securitas is to continue for years to come. Both parties signed a contract extending the partnership between the Werkself and long-term partner from July 1, 2023 for at least three years to June 30, 2026. The contract also …

Aston Villa have agreed a multi-year partnership with BK8, which sees the brand join as the new Principal and Front of Shirt Partner. The organisation, who have signed a three-year deal with the Club, will have branding featured on the front of Villa’s three shirts until the end of the …

UEFA has announced today that PepsiCo has renewed its UEFA Champions League partnership for the 2024–27 cycle. A competition sponsor since 2015 as well as a global sponsor of UEFA Women’s Football, PepsiCo is the first UEFA Champions League partner of the new three-year cycle. The agreement aims to broaden …

Major League Soccer (MLS) and Campbell Snacks, a division of Campbell Soup Company, today announced a new partnership that designates Campbell Snacks as official snack sponsors of the League through the 2026 season in the U.S. The partnership will allow Campbell Snacks to connect MLS fans with brands like Goldfish …

UEFA has announced that ERGO, one of the largest insurance groups in Germany and Europe, has become an official national partner of UEFA EURO 2024, which will take place in Germany from June 14 to July 14, 2024. As part of the agreement, ERGO becomes the exclusive ‘Presenting Partner’ of …