The Home Depot and Major League Soccer (MLS) announced today a multi-year extension of their partnership. Under the multi-faceted agreement, The Home Depot will continue as the League’s Official Home Improvement Retailer.
Through this renewed agreement, the two organizations will continue their combined efforts to connect with new and emerging fan segments as the sport of soccer continues to grow across North America. Together, MLS and The Home Depot will create unique experiences for fans and customers to celebrate the sport.
“The Home Depot continues to be an invaluable ally and Major League Soccer couldn’t be prouder to announce an extension of our partnership,” said Jen Cramer, MLS EVP of Partnership Marketing. “The Home Depot’s longtime commitment to the sport has always allowed fans to engage with MLS through unique experiences and activations. We look forward to collaborating with The Home Depot for many years in connecting with consumers and soccer fans on a deeper level.”
Through this exclusive, multi-year partnership renewal, The Home Depot will be granted the platform to provide brand storytelling in a relevant way to this fan base by holding activations on a national level throughout the year, and at major MLS events. The Home Depot and MLS partnership dates back to 2008, and as part of this agreement The Home Depot will continue to empower the doer in every fan through passion and inspiration.
“The Home Depot is extremely proud to extend our partnership with Major League Soccer and continue to grow together, as we have for the last 15 years,” said Heather Dade-Themelis, The Home Depot’s senior manager of sports marketing. “As we witness this 28th season of MLS, we remain committed to the future of soccer in North America, and we are excited to show our support to its amazing fans and our loyal customers.”
This announcement arrives during a period of tremendous momentum behind the sport of soccer in North America, as MLS’ 28th season is underway, the highly anticipated 2023 Leagues Cup will take place from July 21 to August 19 and as the 2026 FIFA World Cup hosted by the U.S., Canada and Mexico approaches.