Sponsorship

BATERY, a newly-launched game-tech platform, has entered into a partnership with East Bengal FC as their principal sponsor for the 2023-24 season. As part of the collaboration, the BATERY logo will be seen on the front and the back of EEB’s match and on the training jerseys. Commenting on the …

Mengniu has become an official sponsor of the FIFA World Cup 26 – to be hosted in Canada, Mexico and the United States – and the 2030 edition of the FIFA World Cup, as well as of the FIFA Women’s World Cup 2027. Following its sponsorship of the 2018 and …

Coinbase, the world’s most trusted and secure crypto platform, is expanding its exposure to the German market by partnering with eight-time German champions Borussia Dortmund. The crypto exchange remains a premium partner of the esteemed Bundesliga club. “We are very happy with our partnership with Borussia Dortmund. You are a …

AS Monaco and Bang & Olufsen, the luxury audio brand, have announce their partnership. Bang & Olufsen, the luxury audio brand, has joined AS Monaco’s premium partner family. With almost a century of history, AS Monaco and Bang & Olufsen share a strong heritage and a passion for excellence. The …

Arsenal FC and Emirates have announced the extension of their partnership, the longest-running front-of-shirt sponsorship in Premier League history. Arsenal FC’s partnership with the UAE’s leading flag carrier began in July 2006, and will now run until at least 2028, taking the collaboration to a minimum of 22 years. After …

Everton FC has signed a shirt sleeve partnership agreement with innovative community-driven online streaming platform, KICK. Founded in October 2022, KICK is reinventing live streaming based on a creator-first model, with creators receiving a favourable 95-5 split of subscription revenue generated on their channel. The KICK logo will debut on …

Liverpool FC have announced a long-term partnership extension with Kodansha. Kodansha, LFC’s official publication partner and Japan’s largest publisher, first started working with the club in 2021 and has agreed an early renewal, showing its commitment to the future of the club and its desire to create a legacy with …

FIFA and Swiss luxury watchmaker Hublot continue their long standing partnership, with the brand once more appearing as the Official Timekeeper for the 2023 FIFA Women’s World Cup. This marks the third time Hublot has been entrusted with this prestigious role, having previously served as the Official Timekeeper at the …

Following the completion of several deals in Asia, FIFA is pleased to announce that it has completed its final broadcast sales for the 2023 FIFA Women’s World Cup – Australia and New Zealand. The recently-completed free-to-air deals include Japan with NHK and China with CCTV. Other sales have been concluded …

The 2023 FIFA Women’s World Cup – set to be the biggest stand alone women’s sports event in history – will also be backed by an extensive commercial roster, as FIFA announced a sell-out today of all sponsorship packages for the landmark tournament. Across the partnership programme, there will be …