Japan’s number one beer, Asahi Super Dry, is the new Official Beer Partner of Manchester City. The premium Japanese beer brand has agreed a global partnership with City Football Group, also partnering with Melbourne City, Yokohama F. Marinos, and Sichuan Juiniu and they, along with City, will serve Asahi Super …
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German 2nd Division Women’s Bundesliga side FSV Gütersloh 2009 welcomes the Heil- und Mineralquellen Germete GmbH with its mineral water brand “Germeta” as the club’s new “Platinum Partner”. Heil- und Mineralquellen Germete GmbH thus becomes an important sponsor of the club and, with the sponsorship, they set a strong example …
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Manchester United today announces a multi-year global strategic collaboration with Qualcomm Technologies, Inc. The arrangement will feature the Snapdragon brand. Snapdragon platforms power many of the world’s premium smartphones, PCs, gaming devices, connected cars, smart wearables and more. Bringing together the world’s most popular football club with a global leader …
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Southampton FC have announced JD, the global leader in branded sports-fashion retail, as its new official sleeve partner for the 2022/23 season. As part of the partnership, the club have signed a one-year agreement which will see JD become the official sleeve partner for the Men’s First Team, B Team, …
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XtraTime asks East Bengal Club official Nitu Sarkar, why the club’s and Emami Group took so long for the final agreement to be signed?
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Everton FC and international tyre manufacturer Davanti Tyres have announced a renewed, multi-year extension of their global commercial partnership. The deal will see Davanti, a long-standing Club partner since 2017, remain as Everton FC’s ‘Official Global Tyre Partner’. The ongoing partnership enables the Club to continue to support the brand’s …
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Amongst much fanfare, East Bengal Club and Emami Group today signed their final investment agreement in Kolkata. As the name of a sponsor cannot be used in the club name in the Indian Super League, the red and gold will play as East Bengal FC in the upcoming season of …
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Tottenham Hotspur have announced Science in Sport (SiS) as the Club’s first Official Performance Solutions Partner, working closely with the Nutrition and Sports Science teams for the next four seasons. SiS have already played a part in shaping the Men’s First Team’s preparation for the upcoming campaign, with its range …
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FC Bayern Munich and Adobe are launching a multi-year partnership to advance the digital possibilities of the German record Bundesliga champions. The collaboration will create personalised experiences for fans around the world – both online and offline – while supporting internal processes within the club. FC Bayern CEO Oliver Kahn …
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Amongst much fanfare, East Bengal Club and Emami Group today signed their final investment agreement in Kolkata. As the name of a sponsor cannot be used in the club name in the Indian Super League, the red and gold will play as East Bengal FC in the upcoming season of …
Read More »
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