FC Internazionale Milano have announced the signing of a partnership agreement with Hisense Italia. The Italian branch of the industry leader in household appliances and consumer electronics is set to be associated with the Nerazzurri until the 2024/25 season.
Hisense Italia has chosen Inter in a bid to consolidate its position in the football world at the highest level, recognising the club as the ideal partner to continue its mission to expand its major sponsorship deals in the world of sport following the partnerships established with FIFA ahead of 2022 FIFA World Cup in Qatar and UEFA for the European Women’s Championships that were recently held.
United by the key values of innovation and the desire to reach the best possible performance level both on the pitch and in consumers’ homes, Hisense and Inter have managed to establish themselves as global icons in their respective sectors through sustained development and growth over time, sprinkled with huge success and achievements. The shared ambitious vision for the future and constant commitment to rolling out groundbreaking solutions have allowed both brands to forge a strong relationship underpinned by trust with their own consumers and supporters, with particular focus on new generations.
The agreement will be formalised on Friday August 19 at the San Siro in the presence of Inter CEO Corporate Alessandro Antonello and Hisense Italia CEO Gianluca Di Pietro.
“We’re thrilled to be welcoming Hisense to the Inter partner family,” stated Alessandro Antonello, FC Internazionale Milano CEO Corporate. “We’ve noticed that Hisense has the same level of focus on innovation and striving to achieve excellence which makes this club stand out. We’re convinced that this collaboration will see both brands achieve major new targets.”
Hisense Italia CEO Gianluca Di Pietro explained, “A significant collaboration between Hisense and Inter is beginning tomorrow. It won’t be limited to brand visibility as it’ll also provide the relevant businesses with opportunities for integration. This choice has been mulled over for a long time and has come about thanks to our shared values and the efficient set-up at the Nerazzurri. This is the start of a long pathway for Hisense, which will lead to the development of new projects in the coming years that will represent a major step forward for both parties and be part of a successful future together.”
The partnership with Inter will be an important part of Hisense’s marketing strategy in order to promote the brand’s leading products to an even wider audience. Besides brand visibility during home games on pitchside LED boards and on the jumbo screen, Inter will use the Chinese multinational’s products in all club settings, including the hospitality rooms at the stadium, Inter HQ and the training grounds. Product placement will not be limited to televisions, as it will also span into home entertainment solutions.