Italy’s Lega Serie A today announced an exclusive multi-year partnership with Sorare, the player-owned fantasy sports game leveraging non-fungible tokens (NFTs).
Fans, collectors and players from across the globe will now be able to collect, trade and play with digital cards from Italy’s most celebrated and prestigious football division, home to iconic clubs and star players who will be available as digital cards on the Sorare game from the 2022-23 season.
Sorare combines digital collectibles with fantasy sports to bring fans closer to the game they love. Since it was founded in 2018, the company has experienced incredible demand and hypergrowth, reaching more than 2 million users around the world with 260 partnering sports organisations.
Lega Serie A is the 12th football league to partner with Sorare, following deals with Germany’s Bundesliga, Spain’s LaLiga and Major League Soccer. Earlier this year, Sorare also launched its first partnership outside of football with Major League Baseball and unveiled Serena Williams as a board advisor and French international footballer Kylian Mbappé as an ambassador and social impact partner.
The deal with Sorare will also provide opportunities for Lega Serie A clubs to engage new fans globally, and unlock novel revenue streams through NFT licensing. The partnership covers 18 Lega Serie A clubs.
Luigi De Siervo, CEO of Lega Serie A, said: “At Lega Serie A we are always looking for opportunities to harness emerging technologies, to improve the fan experience and to help our clubs better engage with international audiences. Sorare is at the forefront of this sector and uniquely combines fantasy football gaming with collectible NFT cards, which allows us to broaden our target audience in order to bring younger fans closer to our football. It is a partnership with great potential and we are ready to launch the first collections ahead of the 2022-23 season”.
Nicolas Julia, CEO and co-founder of Sorare, said: “This partnership is another milestone on our journey to become the next sports entertainment giant. Lega Serie A is a global footballing powerhouse and home to many of the most celebrated and iconic teams in sports history. It is also home to some of the most passionate and enthusiastic fans in world football. Italy is currently Sorare’s fastest growing market and Italian users are our second largest community globally, so we know there is huge demand for our fantasy game and collectibles in this market. This partnership will help us accelerate this growth and allow more fans from across the world to get closer to the legendary clubs, world class players and future stars that make Serie A one of the world’s best leagues.”
Serie A is coming to Sorare! 🇮🇹⚽
We’ve entered an exclusive multi-year partnership with @SerieA starting this season.
— Sorare (@Sorare) July 25, 2022