New Balance has collaborated with AS Roma to create a special edition 997H shoe – a first for the Italian Serie A giants. Introduced in a striking yellow and red palette, the New Balance 997H features La Lupa on the inner sole, whilst the iconic Club badge is also added …
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AS Roma have unveiled the club’s New Balance away kit for the upcoming 2021/22 campaign. The new shirt draws inspiration from the club’s design for the 1978-79 season, which marked the beginning of one of the most successful chapters in the Club’s history. Mirroring the atmosphere of the Curva Sud …
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New Balance has revealed Athletic Club Bilbao’s unique home kit for the 2021/22 season. A modern take on the iconic racing red and white vertical stripes, the new Los Leones jersey incorporates a diagonal feature print graphic in recognition of the Club’s influence. Mirroring how Athletic Club’s identity is felt …
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AS Roma have unveiled the club’s New Balance home kit for the upcoming 2021/22 campaign. The shirt, the first collaboration between the club and world-renowned sports manufacturer, is a bespoke design for the Giallorossi that introduces a timeless interpretation of the club’s signature look. The club’s famous colour palette is …
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More than ever, brands are at the heart of the business of sport. iSportConnect’s Brands Masterclass will provide an exclusive opportunity to engage with thought leaders in a challenging and fast-changing global business. Join the debate with thought leaders on the future of apps, smart storytelling and other key topics …
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Italian Serie A side AS Roma have announce a new sponsorship with New Balance, which will see the world-renowned sports brand become the club’s Official Kit Supplier from the 2021-22 season onwards. The partnership was first revealed via an innovative augmented reality game on Instagram, which takes fans on an …
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English Premier League leaders Liverpool FC have confirmed New Balance will continue as the club’s official kit supplier until July 31, 2020. It has been mutually agreed with New Balance, the club and incoming kit supplier Nike that the deal, which was due to come to an end on May …
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Sports major New Balance’s ambassador Sadio Mané has been named the 2019 African Football Player of the Year – completing an unreal year in New Balance’s Furon boots for the Senegalese forward. The Liverpool FC attacker finished the 2018/19 domestic season as the joint golden boot winner and lifted the …
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Built for the biggest of stages. Get close to the ground breaking tech in the boots of the Furon and Tekela by New Balance.
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Liverpool. New York. Beijing. Oslo. 4 fans. 1 pilgrimage to Anfield to watch their beloved Liverpool FC, topped off by meeting their heroes and getting the new 2018/19 season jersey.
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