Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, today announced multi-year partnerships with the English Premier League and the Spanish LaLiga. As a long-time partner of the FIFA World Cup and supporter of football leagues and several national teams worldwide, Budweiser is proud to expand its support for the world’s game …
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Italian Serie A giants Juventus FC alongside Konami Digital Entertainment B.V. have announced today a long-term and exclusive partnership. The new and exciting partnership with Konami will see the eFootball PES series have exclusive use of Juventus intellectual property within console football video games, including the team name, the crest, …
Read More »UEFA Champions League winners Liverpool FC and MG Motor have extended their existing long-term regional relationship to incorporate global markets. Previously the club’s official automotive partner in China, the renewal sees the car brand’s partnership continue with the Reds, with MG taking up the new designation of official global car …
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FC Bayern Munich and KONAMI are joining forces: effective immediately, the globally renowned computer and video game developer becomes a Platinum Partner of the German record champions. The long-term agreement was announced at a press conference at the Allianz Arena on Thursday, July 11. FC Bayern München AG chairman Karl-Heinz …
Read More »English Premier League champions Manchester City and mobile phone brand, TECNO Mobile, announced the renewal of their global multi-year partnership at TECNO 2019 Global Partner Summit in Delhi, India. To mark this announcement, City legend Paul Dickov officially kicked off TECNO Race to Manchester City, a new health and fitness …
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Vector X, one of India’s leading sports brands, have announced the signing of India international women’s footballer Dalima Chhibber as their new brand ambassador. Vector X already have Indian football legend Baichung Bhutia as a face of the brand. Commenting on the association, Nikhil Mahajan, Director at Soccer International Private …
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Real Madrid chooses a partner with extensive experience in technologies in Telecoming to distribute and monetize digital content in the African mobile environment. The alliance means the arrival in Africa of the official Real Madrid mobile offer; The famous Spanish club chooses a partner with extensive experience in technologies to …
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As part of recent updates to its commercial policies, Major League Soccer becomes the first major pro sports league in US and Canadian team sports to permit companies in the sports betting and spirits categories to include their brands on MLS jerseys. Those jersey sponsorship opportunities will include jersey fronts …
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Visa is the presenting sponsor of the Player of the Match for the 2019 FIFA Women’s World Cup in France celebrating women soccer players. Soccer fans worldwide will have the opportunity to vote on FIFA.com for their favourite player for each of the 52 matches during the tournament. Players can …
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English Premier League side Arsenal FC have announced VBET as their official betting and gaming partner. The partnership, which will run until 2022, will see VBET bring Arsenal supporters closer to the action through their exciting content and exclusive offers. Fronted by Arsenal FC legend and VBET ambassador Ray Parlour, …
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