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The U.S. Soccer Federation and leading global sports marketing agency SPORTFIVE have reached a multiyear partnership to help U.S. Soccer grow its media presence around the world.
As part of the partnership, SPORTFIVE will look secure international media distribution deals across television and digital platforms for U.S. Soccer’s teams and competitions everywhere outside of the United States, including the U.S. Men’s and Women’s National Teams (UMNT and UWNT).
The partnership also includes distribution for the SheBelieves Cup, a four-team women’s international tournament that is part of U.S. Soccer’s SheBelieves initiative to inspire and empower women and girls in sport and beyond, as well as the U.S. Open Cup, the oldest ongoing national soccer competition in the U.S. and the only official competition that is open to all professional and amateur teams affiliated with U.S. Soccer.
“We’re thrilled to partner with SPORTFIVE as we continue to increase the accessibility and reach for fans everywhere to support our U.S. National Teams,” said U.S. Soccer Chief Commercial Officer David Wright. “In addition, the opportunity to provide more access for fans globally to enjoy the U.S. Open Cup, SheBelieves Cup, and other U.S. Soccer properties is an important step forward in our continued media evolution.”
“U.S. Soccer is driving the growth of the sport across the country and is successfully positioning the United States at the forefront of international soccer,” said Neil Glat, Co-President, Americas at SPORTFIVE. “Soccer fans have an incredible demand for the sport and want to watch the best soccer competitions, wherever they are played. We are thrilled to be helping U.S. Soccer and its teams and competitions get additional exposure across international markets and provide even greater access to the very best of American soccer.”
SPORTFIVE is the world’s leading agency for soccer rightsholders, with over 30 years’ experience providing services including marketing, sales, and rights management. In Europe, the agency is the lead marketing partner of more than 70 soccer clubs across all leagues and federations. Meanwhile, since 1993, SPORTFIVE has exponentially increased the value of Asia’s football federations and also works with select rightsholders in Africa.
In the United States, SPORTFIVE provides a range of services to domestic and international soccer entities across its variety of business lines, including Brand Consulting, Commercial Sales, Digital, Experiential & Production, and Media. Along with the U.S. Soccer Federation, some of the agency’s U.S. soccer partners include Atletico Madrid, Borussia Dortmund, FC Augsburg, Flamengo, New York City FC, Real Madrid TV, the USL, and a variety of teams participating in the UEFA Champions League and Europa League Qualifiers. The agency also represents top FIFA creators Jake “BFordLancer” and Mike Labelle as part of its growing digital creator studio and representation business.
