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FC Bayern Munich is now relying on hülsta for the interior fittings of its premises. A partnership was sealed with the furniture brand in which hülsta, as the exclusive interior partner, translates the look of the German record champions into convincing furnishing concepts – both in the Allianz Arena and at other FC Bayern locations.
Andreas Jung, Board Member for Marketing, Sponsoring and Events at FC Bayern, said, “We are very pleased to have a partner in hülsta who gives our interior design worlds a suitable look with ideas, know-how and modern furniture elements. It is a traditional German brand that, in addition to quality, stands for values that are also ours. As a green pioneer in the furniture industry, environmental and consumer protection is firmly anchored at hülsta; For example, hülsta produces in a climate-neutral way and thus sets standards that also contribute to our goal – a climate-neutral Allianz Arena 2030.”
Dr. Thomas Knecht, managing partner of hülsta, “We are delighted that we are now working with FC Bayern. Enthusiasm for the cause, the unconditional will to perfection and a hands-on approach – that unites us. It is therefore not surprising that we can already present the first projects together that will be visible at the start of the season in the Allianz Arena: Because the sponsors lounge and the presenter lounge have been completely redesigned and shine in a new design – made by hülsta.”
Since the start, the cooperation partners have already achieved a lot apart from the Allianz Arena: the new furniture and custom-made outdoor furniture for the new club home on the FC Bayern Campus are currently being implemented. The expansion of the office complex of the FC Bayern women’s department is also planned by the hülsta professionals.
