Business of Football

Spezia Calcio and Acerbis have presented the new kits that will accompany the Eagles in home and away games for the 2022/23 season. The new Spezia Calcio Home (white) and Away (black) jerseys, in addition to the Goalkeeper (red), designed and produced by ACERBIS, are made with JACQPROX fabric, which …

Electronics Arts Inc. and LaLiga announced today they have entered into a one of a kind, multi-year partnership that will allow both parties to deliver groundbreaking experiences for global football fans. Starting in the 2023/24 season, the partnership between EA SPORTS FC and LaLiga will include title naming rights for …

Manchester City has renewed its partnership with sports drink and nutrition brand Gatorade. The new deal, which runs until 2025, will see the world’s number one sports drink brand continue as the Official Sports Nutrition Partner of both the men’s and women’s teams. City’s partnership with Gatorade began in 2017 …

Amongst much fanfare, East Bengal Club and Emami Group today signed their final investment agreement in Kolkata. As the name of a sponsor cannot be used in the club name in the Indian Super League, the red and gold will play as East Bengal FC in the upcoming season of …

AC Milan and M88 Mansion, one of Asia’s leading online gaming entertainment platforms, have announced a new partnership that sees M88 Mansion become the new Regional Poker and Casino Partner of the Rossoneri in Asia. As part of the partnership, M88 Mansion will officially launch the AC Milan Studio, a …

As Major League Soccer (MLS) nears the mid-way mark of its exciting 27th season, MLS and Avant, a credit-first neobank* that gives consumers access to the financial solutions they deserve, announced today a multi-year partnership. “This multi-year exclusive strategic partnership with MLS further expands upon Avant’s offering to its customers,” …

Leicester City FC today revealed its 2022/23 season third kit by adidas. With maroon highlights serving as a subtle nod to Leicester City’s 2020/21 FA Cup triumph, the statement-making third shirt for the new campaign features a white front/back panel with sublimated all-over graphic and beige sleeve/shoulder colourway. Finished with …

After the announcement of the renewal of the partnership between Levante UD and Macron, which has reached and surpassed 10 years, the Valencian club and the Italian brand have unveiled the new match strips that “Los Granotes” will be wearing during the next competitive season. Tradition, but also innovation in …

The Miami Football Club, an American professional football club that plays in the USL Championship, and Macron, a leading international brand in the teamwear sector, have announced its partnership extension, with the Italian company continuing to be the club’s technical kit supplier. The American club and the Italian company have …